HomeGoods, the popular home furnishings retailer known for its ever-changing selection of decor and furniture, is on the move again, expanding its footprint in both New York and Mississippi. As the summer of 2025 rolls on, shoppers in East Aurora, New York, and Gulfport, Mississippi, are preparing to welcome new HomeGoods locations to their communities—each bringing its own story of anticipation, opportunity, and a dash of local excitement.
In East Aurora, a picturesque village just outside Buffalo, the buzz has been building for weeks. According to WIVB, HomeGoods will officially open its doors at the Aurora Village Shopping Center on Grey Street on August 21, 2025. For residents who have long made the trek to the nearest location in Orchard Park—about a 20-minute drive away—the new store promises both convenience and a fresh shopping experience right in their backyard. The opening day will feature extended hours, welcoming customers from 8 a.m. to 10 p.m., before settling into a regular schedule of 9:30 a.m. to 9:30 p.m. every day of the week.
But it’s not just about shopping. The arrival of HomeGoods is expected to inject a healthy dose of economic vitality into the area. The store is projected to create around 65 full-time and part-time jobs, a development that’s sure to be welcomed by local job seekers and community leaders alike. With employment opportunities spanning retail, management, and support roles, the store’s opening is more than just a ribbon-cutting—it’s a boost to the local workforce and a signal of renewed retail growth in East Aurora.
For many in the community, the new store represents more than convenience. It’s a sign that East Aurora continues to attract national brands while maintaining its small-town charm. The Aurora Village Shopping Center, already a local hub, will likely see increased foot traffic and energy as HomeGoods joins its roster of tenants. And for those who have grown accustomed to the drive to Orchard Park, the new location means less time on the road and more time exploring aisles packed with affordable finds and seasonal treasures.
Meanwhile, nearly 1,200 miles south in Gulfport, Mississippi, another chapter in the HomeGoods expansion story is unfolding. The Crossroads shopping complex, already a bustling center with about two dozen businesses, is set to welcome both HomeGoods and the bakery chain Nothing Bundt Cakes as its newest arrivals. According to WXXV News 25, signs for Nothing Bundt Cakes have been up for several days, and hiring events are already underway—a clear sign that the bakery’s opening is just around the corner. The bakery, known for its wide variety of Bundt cakes (including miniature versions that have a devoted following), is expected to open within weeks of August 8, 2025.
HomeGoods, too, is preparing to make its mark at Crossroads, though the exact opening date remains a mystery for now. Stirling Properties, the owner of the complex, told WXXV News 25 that it does not yet have a confirmed date for the store’s debut. Still, anticipation is high. When the Gulfport location opens, it will become Mississippi’s seventh HomeGoods store, with the next closest situated in Hattiesburg. For Gulfport residents and shoppers along the Gulf Coast, the new store will bring the brand’s signature blend of affordable style and home essentials closer to home.
The arrival of HomeGoods in Gulfport is part of a broader trend in retail, as national chains look to tap into the unique energy and consumer demand of local markets. The Crossroads complex is already home to a diverse mix of businesses, from restaurants like PS Taco Company and Pedro’s Tacos and Tequila Bar to specialty shops and service providers. The addition of HomeGoods and Nothing Bundt Cakes is expected to further cement the center’s reputation as a one-stop destination for shopping, dining, and community gathering.
For those unfamiliar with the brand, HomeGoods is owned by TJX Companies—the same retail giant behind TJ Maxx, Marshalls, and Sierra Trading Post. The stores are known for offering a constantly rotating selection of furniture, decor, kitchenware, and more, often at prices that undercut traditional department stores. It’s this treasure-hunt atmosphere that has helped HomeGoods build a loyal following across the country. Whether you’re searching for a statement piece for your living room or just hoping to stumble upon the perfect accent pillow, the store’s aisles are designed to surprise and delight.
In both East Aurora and Gulfport, the openings are about more than just new places to shop. They represent a renewed sense of optimism for local economies still adjusting to shifts in consumer behavior and the lingering effects of broader retail trends. The creation of dozens of new jobs in East Aurora, for example, is a tangible benefit that ripples through the community—supporting families, strengthening the tax base, and fostering a sense of shared progress.
Of course, the impact of these openings will extend beyond the cash registers. For local residents, the arrival of HomeGoods is a chance to reimagine their living spaces, to find inspiration in unexpected places, and to connect with neighbors over shared discoveries. It’s also a reminder that even as retail evolves in the age of e-commerce, there’s still something special about the in-person experience—about wandering the aisles, feeling the textures, and making spur-of-the-moment decisions that can transform a house into a home.
As August 21 approaches in East Aurora, and as anticipation builds in Gulfport, the message is clear: HomeGoods is betting big on the enduring appeal of brick-and-mortar shopping, and local communities are ready to welcome them with open arms. Whether you’re a longtime fan or a first-time visitor, the promise of new jobs, new finds, and new experiences is enough to get anyone excited about what’s next.
With each new store, HomeGoods is weaving itself more deeply into the fabric of American communities—one grand opening, one treasure-filled aisle at a time.
