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04 February 2026

Grand Theft Auto 6 Set For November 2026 Launch

Take-Two confirms GTA 6’s long-awaited release date, promises summer marketing blitz, and reassures fans after years of delays and speculation.

After years of speculation, shifting timelines, and a deluge of rumors, Grand Theft Auto 6 finally appears to be barreling toward its long-awaited release. On February 3, 2026, Take-Two Interactive, the parent company of Rockstar Games, reconfirmed during its quarterly earnings report that the next installment in the blockbuster crime franchise is set to launch on November 19, 2026. For millions of fans and investors alike, the news brought a wave of cautious optimism—perhaps even relief—after a string of delays and near-mythical anticipation that has surrounded the game for over a decade.

According to Take-Two’s CEO Strauss Zelnick, this time is different. Speaking to IGN, Zelnick stated, “I feel good about it. Very good about it.” He elaborated, “Of course, because any time you’re getting closer to marketing beats, you’re obviously in a place where your confidence level is as high as it can be.” This sentiment was echoed in a press release reviewed by IGN, which confirmed that Rockstar’s marketing campaign for Grand Theft Auto 6 will kick off this summer, a rare early commitment from a company notorious for playing its cards close to the vest.

Historically, Take-Two has allowed Rockstar to control the narrative around its marquee titles, only sharing details when absolutely necessary. This time, however, the company has staked its confidence publicly, signaling that development is on track and the November 19 date is not just another placeholder. As Zelnick told The Game Business, “You know me pretty well, for me to even say we’ve got marketing beats coming this summer is a huge departure from what I usually say, which is that our labels will make marketing announcements.”

The path to this point has hardly been smooth. Grand Theft Auto 6 was originally slated for a 2025 release, before being bumped to May 2026, and then—following another delay announced last November—finally landing on November 19, 2026. Rockstar explained the most recent delay as necessary to “finish the game with the level of polish you have come to expect and deserve.” For longtime followers of Rockstar’s development cycles, this pattern is familiar. Red Dead Redemption 2, another of the studio’s massive hits, slipped through several projected windows before finally launching in October 2018. That precedent, however, offers some hope: once Rockstar lands on a specific date, it tends to stick.

The stakes for GTA 6 could hardly be higher. The game is widely considered the most anticipated title of all time, with fans dissecting every rumor, leak, trailer, and screenshot. Two cinematic trailers have already introduced players to the dual protagonists, Duval and Lucia Caminos, and the sun-soaked, neon-lit setting of Leonida, Florida—a clear homage to the series’ iconic Vice City. Even without gameplay footage, the hype machine is in full gear, and industry analysts are projecting blockbuster numbers. According to GameSpot, GTA 6 is expected to sell 40 million copies and generate $3 billion in revenue during its first year alone.

But there’s more at play than just sales figures. Take-Two’s recent earnings call revealed that the anticipation for GTA 6 is already driving up engagement and revenue across the company’s portfolio. GTA 5, now in its thirteenth year, continues to break records, having sold an additional 5 million copies in the last quarter alone, bringing its total to a staggering 225 million units. GTA Online, bolstered by updates like the Safehouse in the Hills, has seen its membership nearly double year-over-year. As Zelnick noted, “The anticipation for GTA 6 is yielding even more gains for GTA 5 and GTA Online. It’s so extraordinary because Rockstar continues to make extraordinary features and opportunities and the A Safehouse In the Hills update shows that.”

Financially, Take-Two is riding high. Net bookings for the quarter reached $1.76 billion, prompting the company to raise its full-year expectations to between $6.65 billion and $6.7 billion—an 18% increase year-over-year. Nearly half of those earnings are expected to come from the company’s mobile division, Zynga. The continued strength of other titles, such as Red Dead Redemption II (which recently surpassed 82 million units sold), NBA 2K26, and Words With Friends, has helped steady the ship as the company prepares for GTA 6’s launch.

Of course, the road to November is still fraught with potential pitfalls. Fans on Reddit have been quick to point out that previous reassurances from Take-Two and Rockstar have sometimes preceded further delays. As one user quipped, “They said that last time too and then ‘hi everyone’.” Still, others remain optimistic, with comments like “Affectionate_Guest55” noting, “People saying that they said this before the last delay clearly haven’t heard about third time’s the charm.”

Another hot topic in the fan community has been the availability of a physical edition at launch. Responding to rumors that Rockstar might forgo a physical release to prevent leaks, Zelnick told Variety, “That’s not the plan.” This was met with enthusiasm on forums, with one Redditor exclaiming, “LETS GOOOOOOOOOO! DISC NATION RISE UP!”

Speculation has also swirled around the use of generative artificial intelligence in GTA 6’s development. Addressing these rumors in an interview with Gamesindustry.biz, Zelnick confirmed, “Generative AI is not being used in GTA 6.” However, he acknowledged that Take-Two is experimenting with hundreds of AI pilots across its studios, aiming to streamline mundane tasks and free up creators for more ambitious work. “Our strategy is to be the most creative, innovative and efficient company in the entertainment business and generative AI is innovative and moving into efficiency,” he said.

For investors, the upcoming months will be crucial. Alec Boccanfuso, portfolio manager at Gabelli Funds, told indy100, “All eyes will be on whether or not the company reiterates the 19 November release date for GTA 6. This is the main focus for investors so if anything changes to this, expect the stock to drastically move.” He added, “There is a possibility GTA 6 is delayed once more as Rockstar is chasing perfection with this game. I would not change my bullish stance on the company if this game slips into 2027 as a more polished game is better than rushing out an unfinished product by a long shot.”

As the countdown to November 19 continues, one thing is certain: the gaming world will be watching every move. For now, though, Take-Two’s rare show of confidence and the promise of a summer marketing blitz have given fans and investors alike plenty to look forward to as the next chapter in the Grand Theft Auto saga finally draws near.