On October 8, 2025, Google took a bold step forward in the evolution of online search, officially launching its much-anticipated AI Mode for search in Ireland and simultaneously announcing a sweeping global expansion. This new feature, described by Google as its most powerful AI search experience to date, is powered by the company’s custom Gemini models and promises to transform how users interact with search engines. The launch marks a significant milestone not only for Irish users but for millions worldwide, as AI Mode becomes available in over 200 countries and territories, supporting 35 new languages and offering unprecedented capabilities to users everywhere.
For users in Ireland, the rollout began Wednesday, with AI Mode appearing as a distinct tab on the search results page within the Google app for both Android and iOS devices. According to reporting from Business Plus, this new tool is designed to address more complex and exploratory questions—those that previously would have required multiple separate searches. Whether planning a trip, tackling a tricky 'how-to,' or diving into niche interests, AI Mode’s advanced reasoning and multimodal features are built to handle it all. Users can ask questions not just by typing, but also using voice or even their device’s camera, reflecting a broader trend toward more natural and intuitive digital interactions.
“AI Mode uses a custom version of Google’s Gemini models for search,” the company explained. These models represent the cutting edge of artificial intelligence, boasting the ability to understand and respond to queries that are two or three times longer than traditional searches. In fact, early user data shows that people are already taking advantage of this flexibility, crafting longer, more detailed questions—an indication that the way people search is evolving rapidly.
Google’s commitment to making information accessible from a diverse range of sources remains central to its mission. With the introduction of AI Overviews, users are not only finding answers more efficiently, but they’re also being directed to a wider variety of websites. As Google told Business Plus, “When people click from search result pages with AI Overviews, these clicks are higher quality for websites, meaning users are more likely to spend more time on the sites they visit.” This is good news for content creators and publishers, who may benefit from more engaged and inquisitive visitors.
The global expansion of AI Mode is equally ambitious. As reported by Diplo, the feature’s reach now extends across Europe and other regions, covering more than 200 countries and territories. The update is particularly notable for its support of 35 new languages, a move designed to ensure that users everywhere can interact with Google Search in their native tongue. “The update aims to make AI-powered Search more accessible globally, allowing people to interact with Search in their native language,” Google stated. This is a significant step toward digital inclusivity, especially in regions where English is not the dominant language.
The underlying technology—Google’s Gemini models—brings advanced reasoning and multimodal understanding to the table. These capabilities allow AI Mode to grasp the subtleties of local languages and cultural contexts, delivering answers that are not only accurate but also relevant to the user’s specific needs. In practice, this means that someone searching for advice on a traditional Irish recipe or a complex technical issue in Japanese will receive context-aware responses tailored to their query and language.
One intriguing trend emerging from the rollout is the length and depth of user queries. According to Google, people using AI Mode tend to explore topics in far greater detail, with queries averaging nearly three times the length of those in traditional search. This suggests a shift in user behavior, as people grow more comfortable with conversational, nuanced interactions with technology. No longer limited to short, keyword-driven searches, users can now articulate their needs in full sentences or even paragraphs—mirroring the way they might ask a question to a human expert.
Google Search Trends data offers a glimpse into what Irish users are curious about. Over the past 30 days, the most searched 'How to style' question in Ireland was “How to style a big cardigan.” While this might seem like a small detail, it highlights the practical, everyday ways in which people are turning to AI-powered tools for guidance and inspiration. Whether it’s fashion advice or more complex problem-solving, the new AI Mode is poised to become an indispensable digital companion.
Despite its promise, Google is careful to set realistic expectations. The company acknowledges that AI Mode is still an early-stage product and, as with any cutting-edge technology, it won’t always get things right. “As with any early-stage AI product, it won’t always be right, but Google is committed to continuous improvement,” the company emphasized. In situations where the AI lacks high confidence in its response, users will simply see a traditional set of web search results. This approach strikes a balance between innovation and reliability, ensuring that users always have access to trustworthy information—even if the AI isn’t quite sure of itself yet.
The rollout of AI Mode will continue globally over the coming week, bringing the enhanced search experience to millions more. As Google refines its models and gathers feedback from users across diverse regions and languages, the company’s vision of a truly intelligent, accessible, and context-aware search engine edges closer to reality.
For now, the launch of AI Mode marks a turning point in how people find and interact with information online. It’s a reminder that the world of search is changing—and that with the right tools, even the most complex questions are just a conversation away.
