GMA Deals And Steals Warm Up Winter Savings

As winter’s icy grip tightens across much of the United States, millions are searching for ways to keep warm, comfortable, and healthy—without breaking the bank. On January 28, 2026, Good Morning America’s beloved “Deals & Steals” segment, curated by lifestyle expert Tory Johnson, delivered just that: a handpicked lineup of winter essentials, all at jaw-dropping discounts. According to ABC News, this seasonal showcase featured deep price cuts on trusted brands like The Original Muck Boot Company, Minky Couture, It’s A 10 Haircare, Revolution Cooking, Bluapple, Pure Enrichment, and more, with savings soaring as high as 67% and prices starting at just $6.50.

For those braving snow, slush, and bone-chilling temperatures, The Original Muck Boot Company offered a beacon of hope—and dry feet. The brand, renowned for over 25 years for its durable, fully waterproof rubber boots, slashed prices by 50%, with pairs available for men, women, and children at $47.50 to $87.50 (down from $95 to $175). As reported by Good Morning America, these boots are “built to handle snow, slush, and cold temperatures,” promising to keep feet “warm, dry, and comfortable whether you’re shoveling snow, playing outside with kids, or tackling everyday winter chores.” Shoppers enjoyed free shipping on these boots, but the deal was valid for one day only—January 28, 2026—adding a sense of urgency for anyone eyeing a new pair.

If staying indoors and curling up sounded more appealing, Minky Couture’s plush blankets and robes offered the ultimate in cozy luxury. The brand, which started with a mother’s quest to comfort her child, has become a household name for its signature softness and elegant designs. This winter, their products were marked 54% off, with prices ranging from $58.25 to $157.25 (originally $129 to $349). According to the segment, these blankets and robes feature “micro-plush lining, pockets, and adjustable ties,” and are “machine-washable and made for everyday comfort.” Free shipping sweetened the deal, but, again, only for a fleeting window on January 28.

Haircare wasn’t left behind in the winter wellness push. It’s A 10 Haircare, founded by celebrity stylist Carolyn Aronson, brought its multitasking Miracle Leave-In Product and other favorites to the table at 50% off. Prices ranged from $12.50 to $22.50 (normally $25 to $45), with a $5 shipping fee (waived for orders over $25) and a limit of five per order. The brand’s best-seller, the Miracle Leave-In, is lauded for smoothing frizz, restoring shine, and boosting volume—no small feat during dry, static-filled winter months. “It’s a 10 Haircare is famous for delivering multiple benefits in a single product,” the broadcast noted, with nourishing ingredients like sunflower seed extract, green tea, keratin, and silk amino acids.

The kitchen also got a winter upgrade, thanks to Revolution Cooking’s InstaGLO R90 smart toaster and Toastie Press. These gadgets, designed for fast, even toasting and mess-free grilled sandwiches, were offered at 50% off—$40 to $150 (regularly $80 to $300)—with a $14.95 shipping charge and a two-item per order limit. The InstaGLO toaster, in particular, boasts a patented heating system that “reaches full temperature in seconds” and provides customizable settings for bread type, freshness, and browning level. For anyone who’s ever wrestled with a burnt bagel or soggy grilled cheese, this was a tempting offer.

Reducing food waste—a growing concern for families—was addressed by Bluapple’s Produce Savers. These fridge accessories, available at 50% off ($6.50 to $15.50, down from $13 to $31), work by absorbing ethylene gas, which slows spoilage and keeps produce fresh two or three times longer. Bluapple’s lineup included VeggieZips storage bags and FreshMats fridge liners, all designed to “help control humidity and prevent bruising.” Shipping was $3.99, and shoppers could purchase up to five of each product. According to ABC News, this innovation could “save families considerable money annually by preventing spoilage.”

Wellness at home was another focal point, with Pure Enrichment’s line of comfort tools—like the MistAire Silver Ultrasonic Cool Mist Humidifier and extra-long heating pads—offered at half price ($15 to $125, originally $30 to $250) and $4.99 shipping. The humidifier, which “quietly moisturizes indoor air for up to 25 hours,” and the heating pads, designed for back, neck, and muscle relief, were highlighted for their high user ratings and effectiveness. The segment limited orders to five per customer, ensuring more people could benefit from the deals.

The savings didn’t end there. For those seeking everyday comfort and style, doublesoul’s performance socks combined breathability with anti-slip features, Legendary Whitetails delivered comfort-focused winter apparel, and Endure Heat provided heated insoles for outdoor enthusiasts—no frequent battery swapping required. Caracol’s gloves, hats, and scarves blended functionality with elegance, while Shapermint offered inclusive shapewear options for all body types. Other notable deals included ThinOptics’ compact reading glasses, Floopi’s cozy scuffs, 40 Boxes’ fashionable sweaters and tops, Gooseberry Designs’ eco-friendly map totes, and Mixiboy’s organic cookie mixes for quick, delightful baking.

All deals were available for a limited time and only while supplies lasted, adding a dash of excitement and a hint of competition for bargain hunters. Shipping rates applied exclusively within the continental U.S., and customers were encouraged to check with individual retailers for product details or backorder policies. For a full rundown or to snag these offers, shoppers were directed to GMADeals.com, Tory Johnson’s dedicated site for all things Deals & Steals.

According to ABC News, these offers were “specially curated to represent a blend of luxury, practicality, and savings, ensuring that winter can be embraced with comfort and style.” With a rapidly changing lineup and products that often sell out in hours, the event underscored the enduring appeal of a good deal—especially when it means staying warm and well-cared-for during the harshest months of the year.

For anyone eager to tackle winter’s challenges head-on—whether outdoors in snow boots or indoors under a plush blanket—this year’s Deals & Steals proved that comfort and savings can go hand in hand.