GMA Deals And Steals Unveil Winter Beauty Bargains

As winter tightens its grip across the country, many Americans are searching for ways to keep their skin and hair healthy despite the cold, dry air. On January 23, 2026, Good Morning America’s (“GMA”) ever-popular Deals & Steals segment, curated by Tory Johnson, returned with a timely focus: exclusive winter beauty bargains. According to ABC News, these one-day-only deals offered viewers the chance to snag some of the season’s most sought-after beauty products at discounts reaching up to 69% off, with prices starting as low as $6.

Johnson, a familiar face to GMA viewers, has built a reputation for spotlighting trending products at wallet-friendly prices. This winter, her curated selection put the spotlight on brands like Womaness, Baby Foot, No7 Beauty Company, MADLUVV, Ethique Beauty, and SPONGELLE—each known for addressing the unique challenges that winter weather brings to skin and hair. The deals, available exclusively through GMADeals.com, were valid only on January 23, 2026, and applied while supplies lasted.

Leading the lineup was Womaness, a brand celebrated for its modern approach to skincare at every stage of life. According to Swikblog, Womaness’s signature Let’s Neck treatment—designed to combat thinning and crepey skin on the neck and décolleté with a cooling roller applicator—was included in the sale. The Works body moisturizer, known for boosting hydration, elasticity, and skin texture, also made the cut. Shoppers could choose from serums, eye treatments, and more, all at half off regular prices. The deal: $11 to $17.50, compared to the usual $22 to $35, and valid for one day only. Shipping was $5.99, with free shipping on orders over $50.

Next up was Baby Foot, a cult favorite for at-home foot renewal. Winter’s dry air is notorious for causing rough, cracked feet, but Baby Foot’s exfoliation peel promises a gentle solution. Powered by fruit acids and natural extracts, the treatment removes dead skin to reveal noticeably softer feet within about a week. The deal: $12.50, down from $25, with shipping at $4.90 or free if customers purchased two or more units.

For those seeking clinically proven results, No7 Beauty Company—hailed as the U.K.’s number-one skin care brand—offered its advanced serums at 50% off. These serums, which use collagen peptide technology and vitamin C, tackle visible signs of aging, uneven skin tone, and loss of firmness. According to ABC News, the deal ranged from $11.50 to $20 (regularly $23 to $40), with free shipping on all orders. The offer was valid only on January 23, 2026.

MADLUVV, known for simplifying brow routines, brought its popular Brow Stamp Kits to the Deals & Steals event. Each kit includes a pomade stamp, stencils, and shaping tools, making it possible to achieve symmetrical, natural-looking brows in under a minute. The sale also included brow primers, liners, and setting sprays. Prices ranged from $6.75 to $20 (down from $14 to $49), with $4.99 shipping or free shipping on orders over $50.

Eco-conscious shoppers were drawn to Ethique Beauty, a brand championing solid hair care products. Ethique’s shampoo and conditioner bars not only reduce plastic waste but also last up to 80 washes (with conditioner bars lasting even longer), making them a cost-effective and sustainable choice. The one-day deal: $8.50 per bar, half off the regular $17 price. Shipping was $6, waived for orders over $15.

Completing the core winter beauty lineup was SPONGELLE, whose all-in-one body buffers combine cleansing, exfoliating, and moisturizing in a single step. Available in a variety of fragrances and styles—including options for families and men—the infused buffers promise a spa-like experience at home. The deal: $7 to $11.50, compared to the usual $14 to $23, with $6.95 shipping or free shipping with two or more items.

All of these deals were valid only on January 23, 2026, and limited to shipping within the continental U.S. As ABC News emphasized, supplies were limited and there were no rain checks or back orders. Customers were encouraged to contact individual retailers directly for product or order questions, while those needing help with the deals themselves could reach out to Tory Johnson’s team at [email protected].

For those who missed the day’s bargains, the event’s website, gmadeals.com, provided full details and direct shopping links. It’s important to note that ABC and Tory Johnson receive a commission for purchases made through these links, a disclosure made clear to all participants. Prices were subject to change after publication, and the e-commerce sites operated under different terms and privacy policies than Goodmorningamerica.com.

The Deals & Steals event didn’t stop at winter beauty. The previous two days, January 21 and 22, 2026, featured additional offers on brands like ELEMIS, Color Wow, RMS Beauty, MANTA, Skinfix, LED Esthetics, MARA, Gloves In A Bottle, KORA Organics, Laura Geller Beauty, TRUHAIR, and DERMAFLASH. These deals, too, were time-limited and available only while supplies lasted. Beyond beauty, shoppers could also find deals on products like Leo & Luca jewelry and the Pure Fiber Mop 11-piece mop set, with offers valid from January 23 through February 1, 2026.

So, what does this all mean for consumers braving the winter months? For many, these exclusive deals provided a rare opportunity to refresh their self-care routines without breaking the bank. The focus on practical, high-quality products—from exfoliating foot peels to eco-friendly hair care—highlighted the growing demand for both results-driven and sustainable beauty solutions. And with the convenience of online shopping and direct-to-door shipping, the event made it easier than ever for viewers across the continental U.S. to participate.

With winter’s challenges showing no sign of letting up, the GMA Deals & Steals event served as a timely reminder that a little self-care—and a smart bargain—can go a long way. As the season continues, many will be watching for the next round of Deals & Steals, hoping to score their own winter beauty essentials at a fraction of the usual price.