With the 2025 US Open just days away, New York City is abuzz with anticipation—not just for the high-stakes tennis, but for the vibrant culture and personalities swirling around the sport’s final Grand Slam of the year. From star athletes prepping for center court to the off-court glamour of tennis’ most beloved couples, the city is alive with stories both on and off the clay.
Frances Tiafoe, one of America’s brightest tennis hopes, is laser-focused on his preparations at Flushing Meadows. Yet, it’s not just his game that’s drawing attention—his partner, Ayan Broomfield, is making waves in her own right. On Tuesday, August 19, Broomfield, a former UCLA tennis standout turned model and content creator, treated her Instagram followers to a stylish glimpse of her morning routine in Manhattan. Dressed in sleek black activewear and dark sunglasses, she posted a mirror selfie from a chic hotel bathroom, captioning it simply, “Rise n shine.”
Her day didn’t stop there. Soon after, Broomfield hit Central Park for a breezy bike ride, accompanied by a close friend jogging alongside her. The pair’s morning adventure, set to the soundtrack of Frank Ocean’s “Sweet Life,” radiated the kind of relaxed energy fans have come to admire from Broomfield, especially during the high-pressure lead-up to the US Open. Her understated Lululemon ensemble and easygoing vibe drew an outpouring of positive comments, with many followers applauding her calm in the storm of tennis’ busiest week.
While Broomfield enjoyed the city’s green spaces, Tiafoe was all business at Flushing Meadows. On Monday, August 18, he took to Instagram to spotlight his ongoing partnership with Cadillac, showing off the new 2025 Escalade IQ. “The 2025 Escalade IQ is crazy good and always takes care of my camp,” Tiafoe shared, expressing gratitude for the brand’s support. Broomfield herself later posted a short video from inside the electric vehicle, giving fans a peek behind the scenes of their US Open experience. Tiafoe’s relationship with Cadillac, which began in early 2023, has seen him featured in the brand’s “Be Iconic” series, including a prominent spot during the 2025 Australian Open.
But it’s not just the Tiafoe-Broomfield duo making headlines. The US Open is a magnet for tennis’ most famous couples, each bringing their own flair to the tournament. Madison Keys and Bjorn Fratangelo are one such pair. Their romance began at a Florida training facility in 2017, blossomed into a marriage in South Carolina in November 2024, and saw Fratangelo transition from pro player to Keys’ coach after his retirement in 2023. The couple’s partnership paid off in dramatic fashion when Keys clinched her first Grand Slam title at the 2025 Australian Open, with Fratangelo by her side during the emotional trophy ceremony.
Other couples are adding their own chapters to tennis’ ongoing love story. Ben Shelton and soccer star Trinity Rodman have quickly become a Gen Z power couple since publicly debuting their relationship on March 17, 2025. Rodman, known for her electric play on the soccer field, has been a constant presence in Shelton’s player’s box, cheering him on at tournaments from Wimbledon to Munich.
Tommy Paul and Paige Lorenze’s romance also has its roots at the US Open, where they first met in 2022. Their engagement, announced on July 13, 2025, has been celebrated by fans and fellow players alike, with Lorenze frequently seen supporting Paul at major events like the Australian Open and Wimbledon. Meanwhile, Taylor Fritz and Morgan Riddle—who met on a dating app in 2020—have become one of tennis’ most recognizable duos, with Riddle carving out her own niche as a fashion influencer and Wimbledon’s “Threads” host in 2023.
There’s no shortage of international flair among tennis’ power couples, either. Gaël Monfils and Elina Svitolina, who met in Paris after Svitolina’s 2018 WTA Finals win, announced their engagement in April 2021 and married three months later in Switzerland. Alex de Minaur and Katie Boulter, both active on the pro circuit, are planning their wedding after years of partnership on and off the court, including a run in mixed doubles at Wimbledon 2023. Aryna Sabalenka and entrepreneur Georgios Frangulis, together since 2024, have become fixtures in each other’s professional lives, with Sabalenka praising Frangulis’ support during the ups and downs of tennis life.
Of course, the US Open isn’t just about the players—it’s also about the fan experience. GREY GOOSE vodka returns for its 19th year as the tournament’s signature cocktail partner, bringing the now-iconic Honey Deuce to fans both at the USTA Billie Jean King National Tennis Center and, for the first time, to Grand Central Terminal. The “Last Serve Bar” pop-up, running August 27–29 in Vanderbilt Hall, offers complimentary “tiny ‘tini” sample-sized Honey Deuce and Espresso Martini cocktails for fans heading home after a day or night at the Open. With over 556,000 Honey Deuce cocktails sold at the 2024 tournament, generating more than $12.8 million in sales, the drink has become “the economic star of the tournament.”
More than 60% of Open attendees use mass transit, making Grand Central a natural hub for the tournament’s energy. “The feeling at the US Open is electric—the crowds, the passion, the style. It’s an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I’m excited to keep it going with GREY GOOSE again this year,” Tiafoe said, highlighting his renewed partnership with the brand. “The GREY GOOSE Honey Deuce cocktail has become a symbol of that joyful spirit. It’s part of the culture, the look, and the celebration of the tournament.”
GREY GOOSE’s presence extends to four bars across the tennis center, ensuring fans can raise a glass at every turn. For those watching from home, the brand’s Honey Deuce Express service will deliver the signature cocktail to doors in New York, Chicago, and, for the first time, Miami. The drink itself—crafted with GREY GOOSE vodka, fresh lemonade, raspberry liqueur, and honeydew melon balls—has become as much a part of the US Open as the matches themselves.
As the 2025 tournament approaches, the spotlight is as much on the personalities and partnerships as on the play. Whether it’s Frances Tiafoe’s relentless drive, Ayan Broomfield’s stylish calm, or the enduring romance of tennis’ favorite couples, the US Open promises a spectacle both on and off the court. And with every serve, selfie, and celebratory cocktail, New York’s biggest tennis party is just getting started.
