In a move that blends rugged adventure with luxury, Ford has officially unveiled the 2027 Bronco Filson, an upscale take on its iconic off-road SUV, developed in close collaboration with Seattle-based outdoor outfitter Filson. The debut, held on June 3, 2026, in the Cascade Mountains—a fitting backdrop for both brands—marks a new chapter in Ford’s storied history of automotive-fashion partnerships and signals a renewed commitment to customers who see the outdoors as a lifestyle, not just a weekend escape.
For those with a keen eye for detail and a love of the outdoors, the Bronco Filson is more than just another special edition. It’s a meeting of minds between two brands that know their audiences well. Ford’s Bronco, a symbol of off-road prowess since its inception, and Filson, a company that’s been outfitting adventurers since 1897, have together crafted a vehicle that’s as at home on a muddy trail as it is in an upscale mountain lodge.
According to U.S. News & World Report, the Filson Bronco is powered by a de-tuned version of the Bronco Raptor’s 3.0-liter EcoBoost V6 engine. While Ford hasn’t published exact horsepower figures, insiders suggest it’ll still deliver plenty of punch—more than enough for spirited off-roading or highway cruising. The engine is paired with the full Sasquatch off-road package, which includes 35-inch all-terrain tires, Fox internal-bypass shock absorbers, electronic locking front and rear differentials, and advanced trail features like Trail Turn Assist and Trail One-Pedal Drive. All seven G.O.A.T. (Goes Over All Types of Terrain) modes are standard, ensuring the Bronco Filson is ready for just about anything nature throws its way.
But don’t mistake the Filson for a mere mud-slinger. This is, by all accounts, the most luxurious non-Raptor Bronco yet. The interior is a masterclass in blending durability with comfort, drawing inspiration directly from Filson’s legendary waxed jackets and rugged twill gear. The seats feature quilted leather inserts and woven fabric trim, mimicking the textures and palettes Filson fans know and love. A leather-wrapped steering wheel and instrument panel, accented with brass highlights and a custom steering wheel bezel, lend an air of sophistication. Even the GOAT mode dial gets the brass treatment, a subtle nod to Filson’s heritage.
“There is a massive difference between premium and precious,” Paul Wraith, Ford’s global design director for Sport Utility Vehicles, told U.S. News & World Report. “If you’re hesitating because you’re afraid to get the cabin dirty, it doesn't belong in a Bronco. Every material we chose with Filson had to be honest, tactile, and relentlessly durable.”
Ford’s engineers didn’t stop at materials. They worked to make the cabin nearly 20% quieter than previous Broncos, using acoustic glass, improved seals, and enhanced aerodynamics. The result? A refined ride that doesn’t compromise the Bronco’s legendary toughness. Ventilated front seats and heated rear seats—firsts for the Bronco lineup—are standard, as is a premium B&O sound system. There’s even a new digital rearview mirror with a washer, and removable, water- and dirt-resistant Filson-inspired storage bags with customizable compartments for outdoor gear.
On the outside, the Bronco Filson stands apart with painted fenders, step guards, power-deployed running boards, and a unique grille with brass highlights and distinctive "Bronco" script. Color options are as varied as the landscapes the SUV is meant to traverse, including Field Green Metallic, Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. For those seeking exclusivity, the limited-run First Edition comes in Iron Sands Metallic (also referred to as Sands Copper Metallic in some reports) and features unique fender badges and a serialized console badge inside.
The First Edition, revealed alongside the regular Filson model, will be sold only in North America and is available for just one model year. Rather than setting a strict production limit, Ford will match production to customer demand—a move that echoes the flexible approach taken with the 2021 Bronco First Edition. The First Edition also includes Filson-inspired cargo storage bags as standard and a host of unique visual cues.
Pricing for the Bronco Filson starts in the mid-$70,000 range, making it the most luxurious (and likely the priciest) non-Raptor Bronco to date. The First Edition’s price hasn’t been finalized, but industry watchers expect it to carry a premium. Ford will open order banks for both models in fall 2026, with deliveries expected to begin early in 2027. In the meantime, a limited-edition Bronco x Filson apparel collection launched on June 4, 2026, is available at Filson stores and online, and the Bronco Filson itself will embark on a multi-city tour in July, giving potential buyers a chance to experience the SUV up close.
This isn’t Ford’s first rodeo when it comes to fashion collaborations. The company’s history is peppered with memorable tie-ins, from the Eddie Bauer Broncos of the 1990s to designer editions with Bill Blass, Cartier, and Givenchy. More recently, Ford teamed up with Carhartt for a special edition of the F-250 Super Duty. But the Bronco Filson feels different—more substantive, more closely aligned with the needs and wants of today’s outdoor enthusiasts.
Filson’s chief creative officer, Alex Carleton, summed up the spirit of the partnership: “The Bronco Filson is a natural extension of that legacy, combining uncompromising capability with thoughtful craftsmanship and utility-driven design. This vehicle was created for people who see the outdoors not as an escape, but as a way of life.”
The Bronco Filson isn’t just a nod to nostalgia or a clever marketing play. It’s a response to a shifting automotive landscape, where adventure-ready SUVs are in high demand and buyers are seeking vehicles that reflect their lifestyles as much as their practical needs. With rivals like the revived Nissan Xterra, a rumored Infiniti offshoot, Hyundai’s Boulder, and even a possible Lincoln SUV in the pipeline, Ford’s decision to double down on luxury and authenticity seems well-timed.
As for the driving experience, Ford promises the Bronco Filson will offer a more compliant on-road ride, thanks to a slightly softened suspension and a stiffer body structure. And while it may look at home in the city, the Filson is built to get dirty—just as its designers intended. “Like those classic wax jackets, it’s meant to wear in, not wear out,” said Wraith.
Ultimately, the 2027 Bronco Filson is more than just a vehicle—it’s a statement. For those who demand durability, capability, and a dose of luxury, it’s a compelling new chapter in the Bronco story. And for Ford and Filson, it’s proof that when two icons join forces, the results can be as enduring as the landscapes they’re built to explore.