Plant City is once again transformed into a vibrant hub of festivities as the 91st annual Florida Strawberry Festival kicked off on February 26, 2026, drawing crowds from across the state and beyond. With the sun shining and temperatures climbing into the mid-70s, the weather couldn’t be more perfect for the opening day of this nearly century-old tradition, which has become the most-attended fair in Florida and ranks among the top 50 in the nation, according to Axios.
Each year, the Strawberry Festival is more than just a celebration of the beloved berry—it’s a showcase of community spirit, entertainment, and culinary creativity. Last year, more than 650,000 visitors flocked to Plant City, the self-proclaimed “Winter Strawberry Capital of the World,” and organizers expect to match or even surpass those numbers this year. The festival runs for 11 days, promising a packed schedule of events, music, and, of course, strawberries in every imaginable form.
For those planning a visit, ticket prices are straightforward: $15 for ages 13 and up, $5 for children 6-12, and free admission for kids 5 and under. Savvy festivalgoers can snag a deal by purchasing tickets at Publix, where adult tickets drop to $10 and children’s tickets to $4. There are also select discount days, so it pays to check ahead. Parking is available in 11 lots surrounding the grounds, with a $10 fee for vehicles under 20 feet—cash only, so don’t forget to stop by the ATM.
Once inside, guests are greeted by the sights and sounds of a classic American fair, with palm trees swaying above and the aroma of sweet treats wafting through the air. This year’s culinary lineup is as inventive as ever. Among the standout new offerings: Dubai strawberry chocolate cups—a decadent mountain of strawberries drenched in rich chocolate and sprinkled with pistachios at Super Crunch; strawberry crunch nachos—a whimsical plate of waffle cone chips with cheesecake dip and fresh strawberries, topped with a sweet glaze at Sweet Missions; and the strawberry BBQ egg roll, which somehow manages to marry tangy barbecue with the tartness of strawberries in a crispy shell at Double T Enterprises. For those craving the classic, strawberry shortcake remains a festival staple, available at three booths: St. Clements Shortcake Booth, Transforming Life Church Shortcake, and the East Historical Society Shortcake Booth.
But the Florida Strawberry Festival is about more than just food. The entertainment lineup is stacked with big names and local favorites, offering something for every musical taste. The festival’s concert schedule stretches from February 26 through March 8, featuring artists like Alabama, The Oak Ridge Boys, Jo Dee Messina, Lonestar, Riley Green, Lauren Daigle, Brantley Gilbert, Dierks Bentley, The Marshall Tucker Band, The Offspring, and Joan Jett & the Blackhearts. Some performances, like Forrest Frank’s show on March 6, have already sold out—so music fans are urged not to hesitate if there’s an act they want to see. Notably, gate admission is not included with concert tickets, so attendees should plan accordingly.
Beyond the main stage, the festival offers a wide array of family-friendly activities and attractions. The iconic Ferris wheel, lit up against the evening sky, towers above the bustling midway, while game booths and rides keep both kids and adults entertained. For many, the festival is a cherished tradition, a chance to reconnect with neighbors, celebrate local agriculture, and make new memories.
The festival’s timing couldn’t be better. According to Spectrum News 9, Tampa Bay is currently enjoying a gradual warming trend, with highs in the mid-70s and lows around 60 degrees in Tampa—ideal weather for strolling the fairgrounds. Winds are expected from the south at 5 to 15 mph, bringing a gentle breeze to keep festivalgoers comfortable. Rain chances are low for opening day, though they’re expected to rise late Friday and Saturday, so visitors may want to pack an umbrella just in case.
Plant City’s annual showcase comes at a time of positive news for the region. The Tampa Police Department recently reported a drop in crime, according to their annual report, while Tampa General Hospital made headlines as the first in Florida to airlift injured K-9 officers, ensuring that four-legged heroes receive the same rapid emergency care as their human counterparts. In nearby Polk County, federal funding has been secured for the long-awaited Kathleen Road extension, a project aimed at alleviating traffic congestion that has frustrated drivers for years.
Back at the festival, the sense of community is palpable. Volunteers, local businesses, and civic organizations all play a role in making the event a success. The festival’s longevity—it’s now in its 91st year—is a testament to Plant City’s enduring love affair with strawberries and the people who grow them. Each year, new generations discover the simple joy of picking up a basket of fresh berries, sampling a slice of shortcake, or watching a favorite band perform under the stars.
For those who haven’t yet experienced the Florida Strawberry Festival, there’s still time. The event runs through March 8, with daily entertainment, contests, and plenty of opportunities to indulge in strawberry-themed treats. Whether you’re a first-timer or a seasoned festival veteran, there’s always something new to discover—be it a daring new food creation or an unexpected musical highlight.
As the sun sets over Plant City and the lights of the Ferris wheel begin to twinkle, it’s clear that the Florida Strawberry Festival is more than just a fair. It’s a celebration of community, creativity, and the humble strawberry—a fruit that, for 11 days each year, takes center stage and brings people together from all walks of life.