On January 2, 2026, Dunkin’ wrapped up its much-anticipated “proDUNKtivity” week with a flourish, offering customers across the United States a sweet treat to help power through the post-holiday lull. At participating locations from Illinois to Pennsylvania and Delaware, patrons who purchased any beverage were rewarded with a free classic donut, tucked neatly inside a reusable mini tote bag—an offer that blended nostalgia, convenience, and a dash of fun for donut lovers everywhere.
The promotion, which ran only for the day and while supplies lasted, was more than just a clever marketing ploy. According to USA TODAY, Dunkin’ described the week as “our way of helping you power through the final stretch of the year. Honestly, if there was ever a week you deserve a pick-me-up, it’s this one.” After a season marked by indulgence, travel, and perhaps a bit of overcommitment, the coffee and donut chain saw an opportunity to inject a little joy—and caffeine—into what many consider the most sluggish week on the calendar.
To snag the free donut and the eye-catching tote, customers simply needed to add a classic donut to their beverage order, either in-store, at the drive-thru, or through the Dunkin’ app. The offer was not available on delivery platforms like GrubHub or DoorDash and couldn’t be combined with other promotions, as reported by Mid-Atlantic Connect. The tote bags themselves were a highlight: donut-sized, reusable, and available in hot pink or an orange-sprinkled design, making them a perfect accessory for daily donut runs—or just a quirky keepsake to ring in the new year.
The “proDUNKtivity” week wasn’t just about free donuts. It kicked off on December 29, 2025, with a free coffee offer, followed by a merchandise sweepstakes on December 31, according to USA TODAY and Times Now News. Dunkin’ encouraged fans to keep an eye on its Instagram for surprise drops and additional deals. The week was carefully crafted to help customers transition from the holiday haze to the fresh-start energy of a new year. As Dunkin’ put it, “We all know the week between the holidays and the new year hits a little differently. The pace slows down, the days blend together, and being ‘productive’ may take a back seat. At Dunkin’, we’re all for it, and we’re calling it the Week of Produnktivity.”
Participation in the promotion was widespread, with hundreds of locations in Pennsylvania (657 stores) and Delaware (70 stores) joining in, as detailed by local news outlets. In Illinois, fans could use Dunkin’s website to find their nearest café and take part in the festivities. The company made it clear that the offer was only good at participating stores, and customers were advised to check ahead to ensure their local shop had both donuts and tote bags in stock.
For many, the highlight wasn’t just the free donut—it was the tote bag. As reported by the Mid-Atlantic Connect Team, the mini totes came in two playful colors and were “perfect for your daily donut run as you throw your 2026 New Year’s resolutions out the window.” The bags were a nod to the collectible culture that has swept through coffee chains in recent years, reminiscent of Starbucks’ Bearista bears but with a uniquely Dunkin’ twist. Social media buzzed with photos of the totes, and some customers admitted they came for the bag as much as the donut inside.
But how did one actually get in on the deal? The process was simple but specific. Customers had to add the donut to their beverage order—just buying a drink wasn’t enough. This could be done in-store, via the Dunkin’ app, or even at the drive-thru. However, ordering through delivery apps was off the table, and the offer couldn’t be stacked with other coupons or promotions. Each beverage purchase entitled the customer to one free classic donut, with options like Glazed, Jelly, and Boston Kreme among the favorites, as highlighted by multiple news outlets.
For those who needed help finding a participating location, Dunkin’ provided interactive maps online, making it easy to locate the nearest store. In Delaware and Pennsylvania, a comprehensive list of towns and cities was published, ensuring that no one missed out due to a lack of information. From Bear and Bethany Beach in Delaware to Philadelphia and Pittsburgh in Pennsylvania, the promotion cast a wide net, inviting both regulars and newcomers to join in.
The “proDUNKtivity” week was more than just a string of deals—it was a carefully timed campaign designed to lift spirits during a notoriously slow week. As reported by Times Now News, Dunkin’ described the week as a way to “help consumers get over the holiday fatigue.” The company’s social media channels echoed this sentiment, urging fans to “keep an eye on our Instagram for more surprise drops to help you stay produnktive this week.”
For many, the free donut and tote bag served as a small but welcome act of kindness—a reminder that sometimes, the best way to start a new year is with a little indulgence and a lot of community spirit. The campaign’s success was evident in the lines at stores, the flurry of social media posts, and the cheerful chatter of customers comparing their tote bag colors. Dunkin’ managed to turn an ordinary Friday into a memorable event, all with the simple combination of coffee, donuts, and a bit of whimsy.
As the promotion came to a close, Dunkin’ left customers with a final message: “If there was ever a week you deserve a pick-me-up, it’s this one.” Judging by the smiles—and the tote bags—dotting cities across the country, it seems many agreed.
