Golf fans around the globe are about to experience the DP World Tour like never before, thanks to a groundbreaking partnership with global technology powerhouse HCLTech. Announced on April 29, 2026, just ahead of the much-anticipated Turkish Airlines Open in Belek, Antalya, this multi-year deal marks a pivotal moment for professional golf’s digital evolution. The DP World Tour, renowned as the premier men’s professional golf circuit of the European Tour group, is setting its sights on a future where technology and fan engagement go hand in hand.
Under the terms of this ambitious agreement, HCLTech has been named the Official Digital Experience Partner of the DP World Tour. This isn’t just a title—it’s a commitment to lead a sweeping transformation of the Tour’s entire digital ecosystem. The goal? To deliver more engaging, data-driven, and personalized experiences for golf fans worldwide. With the sport’s audience demanding more real-time, immersive content and analytics, the timing couldn’t be better for such a bold digital leap.
At the heart of the transformation sits the creation of next-generation digital platforms, with HCLTech tasked to design and build a revamped DP World Tour website and mobile app. These platforms are set to reshape how audiences discover, follow, and interact with the world of professional golf. Fans can expect seamless access to live coverage, compelling storytelling, and performance insights—no matter what device they’re using or where they are in the world.
But the partnership goes far beyond just digital upgrades. HCLTech will also serve as an Official Marketing Partner, gaining partner status at five DP World Tour events each season. This brings with it significant on-site activations, hospitality programs, and digital campaigns, ensuring HCLTech’s brand is front and center on golf’s global stage. The DP World Tour, which boasts players from 46 different nationalities and stages tournaments in 25 countries, provides a unique platform for HCLTech to showcase its innovation and connect with a diverse international audience, especially across Europe.
Jill Kouri, Chief Marketing Officer at HCLTech, expressed excitement about the dual nature of the collaboration. "We’re excited to partner with the DP World Tour – as both a client and a core marketing activation partner. On the client side, we’re excited to be involved in a digital transformation program that will make it easier for fans to discover, analyze, and share the moments that matter. From a partnership perspective, the collaboration further amplifies HCLTech’s global brand presence, expanding our reach to diverse international audiences, primarily in Europe," she said.
The DP World Tour’s embrace of technology comes at a time when the sport is experiencing significant commercial growth. According to Michael Cole, Chief Technology Officer for the Tour, "The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem to engage fans seamlessly, week after week. As we continue to elevate our digital ambition, we selected HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms, and its ability to translate technology into meaningful fan experiences."
Executive Commercial Director Max Hamilton emphasized the business benefits of the partnership, noting, "Golf is traditionally the 'sport of business,' and the Tour's global platform provides a targeted and flexible platform for HCLTech to showcase their innovation at scale and connect with audiences worldwide." The DP World Tour’s unique status as a global business platform is further underscored by its impressive roster of commercial partners, including DP World, Rolex, Aldar, AWS, BMW, Buffalo Trace Distillery, Emirates, Fortinet, Husqvarna, Nexo, and Vestas.
The digital transformation led by HCLTech is designed to serve a wide array of stakeholders. Fans, players, coaches, media, and commercial partners will all benefit from improved access to live content, deeper analytics, and more immersive, personalized user journeys. The upgraded digital ecosystem aims to make it effortless for fans to keep up with live action, analyze performance data, and engage with the sport’s rich storytelling elements—whether they’re watching from the stands or streaming from halfway around the world.
This partnership arrives as the DP World Tour continues to expand its global footprint. The 2026 Global Schedule features an impressive 42 tournaments across 25 countries, including five Rolex Series events and four Major Championships, all counting toward the prestigious Race to Dubai Rankings. The Tour’s commercial momentum is evident in its decade-long renewal with title sponsor DP World through 2035, a continued partnership with Rolex, and new deals such as Anheuser-Busch InBev’s Michelob Ultra becoming the competition’s first official beer sponsor. Turkish Airlines has also extended its title sponsorship of the Turkish Open through 2028, while tech giants like Amazon Web Services and Fortinet play crucial roles in the Tour’s digital and cybersecurity infrastructure.
Media rights have been another focus for the DP World Tour, with recent deals secured with Thai telecoms firm AIS, the Golf Channel in the United States, Sky New Zealand, and Sony Pictures Network India through 2028. These agreements ensure that golf fans in every corner of the globe have access to the Tour’s drama and excitement. The Tour has even expanded into the sports betting market, with SBK, the sportsbook app of Smarkets, becoming its official betting operator in the UK and Ireland for the next two years.
HCLTech’s involvement is set to further elevate the Tour’s digital ambitions. With over 227,000 employees across 60 countries and consolidated revenues of $14.7 billion for the 12 months ending March 2026, HCLTech brings industry-leading capabilities in AI, digital engineering, cloud, and software. The company has already made its mark in global sports through partnerships with MetLife Stadium in the United States and Cricket Australia, and its collaboration with the DP World Tour adds another prestigious name to its portfolio.
As the DP World Tour prepares to tee off the Turkish Airlines Open at the National Golf Club in Belek, Antalya, all eyes are on the evolving digital landscape. Golf fans can look forward to a future where every swing, putt, and leaderboard shake-up is just a tap away—delivered through intuitive, resilient, and high-performance platforms built for the modern era. The action on the course is heating up, and with HCLTech now driving the Tour’s digital experience, the excitement off the course is just as intense.
With this partnership, the DP World Tour is making a bold statement: the future of golf isn’t just about what happens between the ropes, but also about how the world watches, engages, and celebrates the game. As the Turkish Airlines Open gets underway and the Tour’s 2026 season hits full stride, fans can expect a new era of digital connection, innovation, and global reach—one that’s just beginning to unfold.