Borussia Dortmund fans have a lot to talk about this week, and it’s not just the action on the pitch making headlines. On September 13, 2025, the club officially unveiled its brand-new away kit for the 2025/26 season, a slick and sustainable design that’s already turning heads. But the buzz doesn’t stop there—striker Maximilian Beier has been making waves of his own, finding the back of the net and lighting up conversations about Dortmund’s prospects in the Bundesliga.
The new away kit, presented in partnership with PUMA, is more than just a fresh look. It’s crafted from the ultra-lightweight ULTRAWEAVE material, a fabric that’s all about performance and comfort. Featuring PUMA’s dryCELL technology, the shirt promises to keep players and fans alike sweat-free and comfortable, whether they’re battling it out on the pitch or cheering from the stands. But perhaps the most exciting aspect for environmentally conscious supporters is the kit’s production under PUMA’s RE:FIBRE initiative. This innovative process recycles textile waste into new materials, pushing the club further toward a circular and sustainable approach to football fashion. As Borussia Dortmund put it, this represents “an important step toward a more circular and sustainable production process for football jerseys.”
Available now in both authentic and replica versions via the club’s online shop, the kit has already started to fly off the virtual shelves. Fans are eager to get their hands on the latest threads, and speculation is rife that the team could debut the kit as soon as Saturday, September 20, when Dortmund faces Heidenheim away. The anticipation is palpable, with supporters keen to see their heroes showcase the new look under the floodlights.
While the kit launch has certainly captured attention, it’s the performances on the field that have truly ignited Dortmund’s faithful. Maximilian Beier, the 22-year-old striker who saw a potential move to the Premier League fall through over the summer, seems to have found his stride in the Bundesliga. Under the guidance of head coach Niko Kovac, Beier has logged significant minutes and is quickly becoming a fan favorite.
Beier’s recent form has been nothing short of electric. On September 13, he notched his first Bundesliga goal of the new campaign, helping Dortmund to a 2-0 away victory over FC Heidenheim. That goal wasn’t just a personal milestone—it marked his second consecutive league start and his second match in a row getting on the scoresheet. Working just behind the celebrated Serhou Guirassy, Beier’s energy, pace, and technical prowess have been on full display, making him a standout performer in the early stages of the season.
The young striker’s confidence is riding high, and he hasn’t been shy about sharing his ambitions. In a post-match interview with Sky Germany, an exuberant Beier declared his belief that Dortmund could challenge for the Bundesliga title this season. “I believe we can contend for the Bundesliga title this season,” he said, his pulse still racing from the win against Heidenheim. It’s the kind of optimism that fans love to hear, and it’s clear Beier’s enthusiasm is infectious.
Of course, not everyone at the club is quite as quick to get swept up in title talk. Head coach Niko Kovac, ever the pragmatist, was quick to temper expectations during the post-match press conference. When asked about Beier’s bold prediction, Kovac couldn’t help but crack a smile. “One can tell that he’s 22-years-old and,” Kovac said with a relaxed and smug grin. “I’m significantly older. With that in mind, I won’t be setting foot on that piece of thin ice. [We finished last year] 25 points behind [Champions] FC Bayern München and 13 points off [second place] Bayer Leverkusen. We need to make sure that we get off to a good start in the Champions League [on Tuesday].”
Kovac’s words serve as a reminder of the challenges ahead. Last season’s gap between Dortmund and the league’s top two was significant, and the coach is keen to keep his squad focused on the immediate tasks at hand. “Nothing really matters after three matchdays,” he continued. “No [talk of] relegation. No [talk of] promotion. No [Talk of] titles. That’s his euphoria talking after he scored a goal, but I’ll bring him back down to earth.”
Still, it’s hard not to get caught up in the excitement. With Beier’s emergence, the return of key players, and the injection of fresh energy from both the squad and the new kit, Dortmund supporters have reasons to dream. The club’s next big test comes quickly, with a crucial Champions League fixture scheduled for Tuesday, September 16. Kovac has made it clear that a strong start in Europe is just as important as domestic form, and the team will be eager to carry their momentum onto the continental stage.
The upcoming clash with Heidenheim also presents an intriguing subplot, as it could mark the first official appearance of the new away kit. Fans will be watching closely, both for the team’s performance and for a glimpse of the sustainable shirt in action. It’s a blend of tradition and innovation—Dortmund’s rich history meeting a future-focused approach to football culture.
Meanwhile, the buzz around Maximilian Beier shows no signs of fading. His journey from nearly leaving for the Premier League to becoming a central figure in Dortmund’s attack is a testament to perseverance and the unpredictable nature of football careers. With each match, he’s proving that he belongs at the highest level, and his enthusiasm is helping to fuel the belief that this could be a special season for BVB.
For now, though, the message from the top remains one of cautious optimism. Kovac’s insistence on focusing on the present and not getting carried away by early results is a wise approach for a club with high ambitions but plenty of hurdles to clear. As the season unfolds, Dortmund’s blend of youthful exuberance, experienced leadership, and commitment to sustainability will be fascinating to watch.
With a new kit signaling progress off the pitch and young talents like Beier making noise on it, Borussia Dortmund’s 2025/26 campaign is off to a lively start. All eyes are now on the team’s next steps—both in the Bundesliga and on the European stage—as the excitement builds and the story of this season continues to unfold.
