Comcast has thrown down the gauntlet in the wireless market with the launch of two new Xfinity Mobile plans—Mobile Select and Mobile Plus—marking what the company describes as its most significant product expansion to date. Announced on April 22, 2026, these revamped offerings are available to both new and existing Xfinity Internet and TV customers, promising to shake up the industry with flat-rate pricing, premium features, and potential savings that could cut some customers’ mobile bills in half.
The new Xfinity Mobile lineup is a direct response to consumer demand for greater simplicity, transparency, and flexibility in wireless service. Gone are the days of complicated pricing tiers and hidden fees. Instead, Comcast is offering Mobile Select at $30 per month per line and Mobile Plus at $45 per month per line—regardless of how many lines are on the account. This move eliminates the longstanding practice of multi-line discounts, a staple among major carriers, and instead encourages customers to mix and match plans to suit each family member’s needs.
Mobile Select is tailored for the budget-conscious user who still wants robust features. For $30 a month, subscribers receive unlimited talk, text, and data, with 50 gigabytes (GB) of premium data on Verizon’s expansive 4G LTE and 5G networks before potential slowdowns during high-traffic periods. The plan also includes 15 GB of mobile hotspot data, high-definition video streaming, and Xfinity’s Global Travel Pass, which enables roaming across more than 215 international destinations without the need for separate travel add-ons.
For those seeking a premium experience, Mobile Plus steps up the game. At $45 per month per line, this plan offers unlimited premium wireless data, streaming in ultra high-definition (UHD/4K), and a generous 50 GB of hotspot data. But the standout features are Lifetime Device Protection—covering phones, tablets, and smartwatches against damage, loss, or theft—and the flexibility to upgrade devices anytime, with no inspections or trade-ins required. These benefits, traditionally offered as costly add-ons, are now bundled into the plan at no extra charge, a move Comcast calls “first-of-its-kind” in the industry.
“For too long, wireless customers have had to choose between paying more for premium features or settling for less; that’s exactly what Mobile Plus and Mobile Select are here to change,” said Kohposh Kuda, SVP of Consumer Product Marketing at Comcast’s Xfinity, in a statement reported by Business Wire. “We created these plans to give customers greater simplicity and flexibility. And with Mobile Plus, we are bundling the features customers value most like Lifetime Device Protection, Device Upgrades anytime for eligible customers, and Global Travel Pass all in one monthly price, so they can have true peace of mind and save up to 50% on their mobile bill.”
Both plans leverage Xfinity Mobile’s converged network, which combines Verizon’s reliable cellular infrastructure with access to more than 23 million Xfinity WiFi hotspots nationwide. This hybrid approach allows for rapid data speeds—up to 1 Gigabit per second on WiFi thanks to the company’s WiFi PowerBoost technology—and seamless connectivity whether customers are at home, at work, or on the go.
Comcast’s strategy is clear: grow its wireless business by offering straightforward value and leveraging its existing broadband customer base. The company ended 2025 with about 9.3 million wireless customers, reporting its best-ever year for U.S. wireless growth with 1.5 million net line additions, according to Fierce Wireless. The new plans are designed to boost average revenue per user (ARPU), as the flat per-line pricing model removes discounts that previously incentivized multiple lines per account. Jeff Baumgartner, Senior Editor at Light Reading, observed, “Comcast’s new pair of plans should put the operator in position to boost mobile average revenue per user (ARPU), because the price per line is no longer reduced as customers add more lines.”
Existing Xfinity Mobile customers aren’t left out in the cold. Those with legacy lines and multi-line discounts can keep their current plans if they prefer, while new customers are ushered into the Mobile Select or Mobile Plus options. There’s a sweetener for newcomers, too: one line of Mobile Select is included free for a year with new Xfinity Internet service, and eligible new customers can get their first line of Mobile Plus for just $15 per month for the first year.
The competitive pricing is a direct challenge to the so-called “Big Three” wireless carriers—AT&T, T-Mobile, and Verizon. Comcast claims that customers switching from these providers can save up to 50% on their monthly bills. To drive the point home, the company has rolled out a tongue-in-cheek ad campaign featuring actor Nick Kroll, lampooning rival telecom executives as they react to Xfinity’s aggressive pricing and free-line promotions. According to Jeff Moore, principal at Wave7 Research, “They’ve done this sort of thing before but they’re painting the top wireless carriers as being self-satisfied and not really caring about the customer, just caring about making money.”
While the new structure simplifies billing and plan selection, it does come with a trade-off: customers no longer receive discounts for adding more lines. Instead, families can mix and match plans—perhaps opting for Mobile Plus for parents who want premium features and Mobile Select for children or less data-hungry users. For example, a family could pay $90 per month for two lines of Mobile Plus and $30 for a single line of Mobile Select, totaling $120 per month.
Another notable aspect is the focus on international connectivity. Both plans include the Global Travel Pass, which covers more than 215 countries, eliminating the hassle and expense of purchasing temporary international roaming packages. This is a boon for frequent travelers or families with loved ones abroad, offering peace of mind and predictable costs.
Comcast’s update comes as the company prepares to report its first-quarter financial earnings, with analysts watching closely to see how the new wireless strategy impacts subscriber growth and revenue. The cable giant is betting that a simpler, more inclusive approach to wireless service will not only attract new customers but also deepen loyalty among existing Xfinity Internet and TV subscribers, who are the only ones eligible for the mobile service.
For those considering a switch, Xfinity Mobile’s new plans are available now. Customers can sign up online or through the Xfinity app, and existing users can easily transition to the new offerings if they choose. With its bold pricing, bundled perks, and a network that blends nationwide cellular with ubiquitous WiFi, Comcast is making a play to become a major force in the U.S. wireless market—one flat rate at a time.
As the dust settles, all eyes are on whether consumers will embrace this new model of wireless simplicity and whether the rest of the industry will be compelled to follow suit.