When it comes to morning television, few presenters manage to blend warmth and style quite like Charlotte Hawkins. On January 3, 2026, the Good Morning Britain host turned heads and set social media abuzz with her festive fashion choice—a vibrant green floral dress that quickly became the talk of Instagram and beyond. Fans and fashion enthusiasts alike couldn’t help but shower Hawkins with praise, calling her appearance “stunning,” “beautiful,” and even “magnificent.” For many, it was more than just a dress; it was a statement of confidence and celebratory spirit, perfectly timed for the season.
According to Freemans, the dress in question is far from an ordinary off-the-rack piece. It’s the result of a creative collaboration with singer Sophie Ellis-Bextor, herself no stranger to bold style statements (who could forget her hit “Murder on the Dancefloor”?). The design features a luxurious jacquard weave in a rich emerald green, a color that seems to encapsulate both holiday cheer and timeless elegance. The dress’s features—its flattering mini length, cinched waist, bold puff shoulders, and a subtle shimmer that catches the light—were all meticulously crafted to ensure that anyone wearing it would feel confident and ready for any occasion.
It’s not just the festive look that’s winning hearts. The dress’s versatility has been a major talking point among shoppers and reviewers. As reported by el-balad.com and confirmed by enthusiastic customer reviews, the dress is suitable for a wide range of events. Whether you’re attending a winter wedding, heading out for a birthday dinner, or simply catching up with friends over a casual meal, this green floral number promises to deliver style and comfort in equal measure. The subtle shimmer woven into the fabric adds just enough sparkle to make it stand out at parties, but it’s understated enough to transition seamlessly into less formal settings.
Fans weren’t shy about expressing their admiration. Instagram, in particular, lit up with comments celebrating Hawkins’s look. One fan described her as “magnificent,” while another simply declared, “Gorgeous Charlotte.” Such outpourings of support are hardly surprising, given Hawkins’s reputation for sartorial savvy. Over the years, she’s become something of a fashion icon for viewers of Good Morning Britain, with each new outfit sparking conversation and, often, a flurry of online searches for where to buy the look.
But style isn’t the only thing this dress has going for it—it’s also making waves for its accessibility. Originally priced at £99, the dress is currently on sale for £59.40, offering a substantial saving of £39.60. That’s a deal that hasn’t gone unnoticed by shoppers, especially those looking to refresh their wardrobes without breaking the bank. The sale price, highlighted by both Freemans and el-balad.com, has added to the dress’s appeal, making it a hot ticket item during the post-holiday shopping rush.
Of course, no dress can claim universal appeal without delivering on fit and comfort. Here, too, the green floral dress has earned high marks. Available in sizes 8 to 18 (with size 18 currently out of stock, a testament to its popularity), the dress has prompted plenty of discussion about sizing. One customer, who typically wears a size 10 to 12, shared her experience of opting for a size 14 after consulting the size chart—an adjustment that paid off with a perfect fit. Another reviewer, initially hesitant, decided to stick with her usual size 10 and was delighted to find that the dress fit like a glove. Both experiences underscore the importance of checking sizing guides, especially when ordering from new brands or unfamiliar collaborations.
Customer reviews have been overwhelmingly positive, with many highlighting the quality of the fabric and the flattering cut. As one reviewer put it, “The fabric is lovely, and the fit is so flattering. I was worried about the fit but trusted the size chart and it worked out perfectly.” Another echoed this sentiment, saying, “I ordered my usual size 10 and it fits beautifully. The dress is perfect for parties and special occasions.” Such feedback is music to the ears of anyone who has ever struggled with online shopping uncertainties.
It’s worth noting that the dress’s appeal isn’t confined to the festive period. While the rich emerald hue and subtle shimmer make it an obvious choice for holiday gatherings, its classic floral pattern and thoughtful design details ensure it remains relevant well into the new year. As one satisfied customer observed, “This is a dress I’ll wear again and again—weddings, dinners, you name it. It’s just so versatile.”
Behind the scenes, the collaboration with Sophie Ellis-Bextor has added an extra layer of allure. Known for her eclectic style and musical flair, Ellis-Bextor’s influence is evident in the dress’s playful yet sophisticated silhouette. The bold puff shoulders, in particular, harken back to the singer’s own penchant for dramatic, statement-making outfits. According to Freemans, the partnership aimed to create pieces that “celebrate individuality and confidence,” and early reviews suggest they’ve hit the mark.
For Charlotte Hawkins, the dress has done more than just win her compliments—it’s reinforced her position as a style leader on British morning television. Each appearance in eye-catching attire serves as inspiration for viewers seeking to refresh their own wardrobes, and the enthusiastic response to her green floral dress suggests that her influence shows no signs of waning.
As the buzz continues, shoppers eager to emulate Hawkins’s look may need to act fast. With certain sizes already sold out and others in high demand, the dress’s popularity is a reminder of the power of a well-chosen outfit—and the enduring appeal of a presenter who knows how to make an impression, both on and off the screen.
In a world where fashion trends come and go, Charlotte Hawkins’s festive green floral dress stands out as a rare combination of style, versatility, and accessibility. It’s more than just a seasonal hit—it’s a wardrobe staple that promises to turn heads, spark conversation, and, perhaps most importantly, make its wearer feel truly magnificent.
