As the anticipation for Super Bowl LX reaches fever pitch, Carl’s Jr. is preparing to turn the aftermath of game day into a celebration of second chances. Whether football fans are nursing a hangover, licking their wounds from a lost bet, or just craving a hearty breakfast, the fast-food chain is stepping up with a promotion that’s equal parts comfort food and light-hearted redemption.
On Monday, February 9, 2026—the day after the big showdown between the Seahawks and the Patriots at Levi’s Stadium in Santa Clara, California—Carl’s Jr. will be giving away its signature Hangover Breakfast Burger free of charge to all My Rewards loyalty program members at participating locations. According to a press release from CKE Restaurants Holdings, Inc., no purchase is necessary to claim the burger, making it a win for anyone feeling the aftereffects of a night of celebration (or commiseration).
The Hangover Breakfast Burger, a fan favorite, is a mouthwatering combination of a charbroiled beef patty, folded egg, crispy cherrywood bacon, melty American cheese, Carl’s signature Hash Rounds, and ketchup, all stacked on a seeded bun. As described by Carl’s Jr. and reported by several outlets, it’s the kind of meal designed to take the sting out of a rough morning—whether the pain is physical or emotional.
But Carl’s Jr. isn’t stopping at just free breakfast. In a playful nod to the millions of Americans who make bold predictions about the Super Bowl only to see them dashed, the chain is also launching its “Prediction Payback” campaign. The first 500 My Rewards members who upload proof of their incorrect Super Bowl predictions—be it a screenshot, photo, or even a boastful group text gone wrong—will receive a $20 digital promo card. Submissions can be made through the Carl’s Jr. website or mobile app, and the company promises “no judgment, just rewards.”
“We know after the Big Game, guests could be in all kinds of pain. So, if you have regrets after the Big Game, we have free burgers for our My Rewards members,” said Paz Romero, vice president of brand marketing at Carl’s Jr., in a statement. “And for anyone brave enough to show us they took an L, our My Rewards members have a chance to get a $20 promo card to help soften the blow from a big upset. When life doesn’t pan out, Carl’s Jr. will always deliver.”
This light-hearted approach to post-Super Bowl blues isn’t new for Carl’s Jr. Since 2024, the company has recognized the Monday after the championship game as “National Hangover Day,” acknowledging that millions across the country might be calling in sick or dragging themselves to work after a night of football festivities. In 2026, they’re doubling down on the tradition, offering comfort food and a dash of humor for anyone who needs it.
To promote the campaign, Carl’s Jr. has enlisted New York Giants quarterback Jameis Winston to star in a series of social media videos poking fun at game-day predictions and the inevitable regrets that follow. “Sometimes in life things just don’t go as planned,” Winston said in a statement released by the company. “The thing about predictions is that everyone makes them, and everyone gets them wrong sometimes. The difference is, Carl’s Jr. is actually rewarding people for admitting it. Sometimes you just need to laugh about your bad calls and move on to the next day. That’s what I love about this offer.”
The campaign’s spirit is all about authenticity and community, encouraging fans to embrace their mistakes and find humor in their missteps. “You might not be able to predict the Big Game outcome,” Romero added, “but you can count on a free Hangover Breakfast Burger and turn your bad prediction into a $20 promo card. At Carl’s Jr., we celebrate authenticity—including the moments when we’re totally wrong.”
So, how can fans get in on the action? The process is simple: download the Carl’s Jr. My Rewards app, create or log into an account, and redeem the free burger at a participating location on February 9. For those hoping to snag one of the $20 digital promo cards, just upload your evidence of a bad prediction—whether it’s a failed halftime guess, a fantasy football flop, or a casserole catastrophe—through the app or at the official Prediction Payback website. The first 500 qualifying submissions will receive the reward, offering a little financial consolation for their misplaced confidence.
The promotion is available at more than 1,000 Carl’s Jr. locations, primarily in the Western United States, according to the company. Carl’s Jr. is a subsidiary of CKE Restaurants, headquartered in Franklin, Tennessee, and has a long history of creative marketing. The My Rewards program itself offers ongoing perks, allowing members to earn stars for every dollar spent, which can be redeemed for free food and exclusive offers. New members are even greeted with a free menu item with their first qualifying purchase.
The timing of the giveaway is no accident. Super Bowl LX, set to air live on NBC and Peacock at 6:30 PM ET on Sunday, February 8, 2026, is expected to draw millions of viewers and spark countless predictions, bets, and social media boasts. Whether fans are celebrating a Seahawks victory or lamenting a Patriots upset, Carl’s Jr. is positioning itself as the go-to spot for a pick-me-up the next morning.
The company’s playful embrace of both victory and defeat—on the field and in the world of predictions—reflects a broader trend in marketing that values engagement, relatability, and a sense of humor. By rewarding honesty and encouraging fans to laugh at themselves, Carl’s Jr. is hoping to foster a sense of community that extends beyond the football field.
For those who want to participate, all the details are available through the Carl’s Jr. app and at the official Prediction Payback website. And for anyone wondering if there’s a catch—there isn’t. The free Hangover Breakfast Burger is available to all My Rewards members with no purchase required, making it one of the more generous fast-food promotions tied to the Super Bowl in recent memory.
As the dust settles after the big game and fans across the country nurse their wounds—literal and figurative—Carl’s Jr. is offering a tasty reminder that sometimes, a little comfort food and a good laugh are the best remedies for regret. Whether your team wins or loses, there’s a burger waiting for you, and maybe even a $20 gift card if you’re willing to admit you got it wrong.