In a move that’s turning heads in both the sports and cryptocurrency worlds, BTCC, one of the globe’s longest-running crypto exchanges, has teamed up with NBA All-Star Jaren Jackson Jr. to launch a blockbuster trading competition with a prize pool of up to 500,000 USDT. Announced on August 28, 2025, and running from August 21 through September 21, the initiative marks BTCC’s first major foray into sports sponsorship—and it’s making waves for all the right reasons.
According to Benzinga, the BTCC and Jaren Jackson Jr. Trading Competition is designed to blend the fast-paced energy of professional basketball with the strategic intensity of crypto trading. The campaign isn’t just about big numbers: it’s about community, innovation, and a shared passion for winning, whether on the court or in the market. The prize pool is split between two leaderboards: 400,000 USDT is earmarked for the Futures Trading Volume competition, while 100,000 USDT goes to those who excel in the Profit Rate competition.
But what really sets this event apart is its gamified approach. The prize pool for the Futures Trading Volume leaderboard grows as more traders pile in—meaning the more the community trades, the bigger the potential rewards. The starting prize is 2,000 USDT, but with enough engagement, it can soar to the full 400,000 USDT. To sweeten the deal, participants who hit 100 million USDT in futures trading volume are automatically entered into a draw for six exclusive Jaren Jackson Jr. signed jerseys. Of those, three winners will be picked from the trading volume leaderboard and three from the profit rate leaderboard. For the most competitive traders, up to 200 JJJ Glory Badges will be awarded to the top 100 on both leaderboards, adding a layer of prestige to the already high-stakes contest.
“It’s not every day that one of the world’s longest-serving cryptocurrency exchanges teams up with an NBA All-Star to spread the word about cryptocurrency,” Benzinga noted, highlighting the novelty of the collaboration. For BTCC, this partnership is a natural evolution. Since launching in June 2011, the exchange has built a reputation for innovation and security, offering perpetual futures on over 300 cryptocurrencies and spot trading for more than 200 coins—including heavyweights like BTC, ETH, DOGE, LTC, SOL, XRP, and SHIB.
BTCC’s commitment to safety is no small feat. The company boasts over 14 years of operation with zero security incidents, a point it credits to its early adoption of industry-leading security standards. As of July 2025, BTCC had maintained a total reserve ratio of 132% for four consecutive months, providing users with added peace of mind about the platform’s financial health. In the first quarter of 2025 alone, BTCC reported a staggering $815 billion in trading volume and a 71% surge in futures trading activity.
“With over 9.1 million registered users globally, the exchange has reported strong performance metrics, including $815 billion in trading volume for the first quarter of 2025 and a 71% increase in futures trading,” according to AINVEST. These numbers aren’t just impressive—they’re a testament to the exchange’s ability to adapt and thrive in a rapidly evolving industry.
For newcomers, BTCC rolls out the red carpet. New users receive a welcome package of 10,055 USDT and enjoy 50 USDT in loss coverage for their first copy trade—a feature that lets beginners mirror the trades of seasoned professionals in real time. This lowers the barrier to entry and helps demystify the often-intimidating world of crypto trading. As Benzinga explains, “This lets users who are starting out trade crypto without years of knowledge and experience.”
The platform also stands out for its high leverage options. BTCC offers up to 500 times leverage on major cryptocurrencies such as Bitcoin and Ethereum, and up to 50 times leverage on lesser-known coins—among the highest ratios in the industry. While such leverage can amplify gains, it also comes with heightened risk, a point BTCC acknowledges as it encourages users to trade responsibly.
The partnership with Jaren Jackson Jr. is more than just a celebrity endorsement. Jackson, a two-time NBA All-Star and the 2023 Defensive Player of the Year, brings his own values of discipline, consistency, and trust to the table. He’s not just lending his name—he’s aligning with BTCC’s ethos of long-term commitment and reliability. According to AINVEST, Jackson expressed enthusiasm about the collaboration, emphasizing the importance of trust and consistency both in basketball and the crypto space. “BTCC shares my values of long-term commitment and disciplined growth,” Jackson said, adding that he has confidence in the exchange’s security and reliability.
BTCC’s move to partner with a high-profile athlete is part of a broader trend in the crypto industry. Exchanges are increasingly turning to sports and entertainment figures to boost user engagement and brand visibility. With the global crypto market valued at $3.93 trillion, the inclusion of gamified elements and celebrity ambassadors is seen as a strategic way to attract new users and keep existing ones active. As AINVEST observes, “The competition reflects a broader trend in the cryptocurrency industry, where exchanges are increasingly leveraging entertainment and sports figures to attract new users and enhance brand visibility.”
To join the competition, users simply need to register on the BTCC platform. Once signed up, they’re automatically entered into both the futures trading volume and profit rate competitions. The event runs for a full month, giving participants ample time to test strategies, rack up trading volume, and climb the leaderboards. The dynamic prize structure encourages not just individual performance but also community-wide engagement, as higher trading activity unlocks richer rewards for all.
In addition to the headline prizes, the competition offers a unique chance for fans to snag memorabilia from one of the NBA’s top defenders. Six signed Jaren Jackson Jr. jerseys are up for grabs, and the coveted JJJ Glory Badges will serve as digital trophies for the top competitors. For many, the allure isn’t just the cash—it’s the bragging rights and the sense of achievement that comes from besting thousands of other traders on a global stage.
As BTCC and Jaren Jackson Jr. break new ground with this partnership, it’s clear that the lines between sports, gaming, and finance are blurring. The competition is more than just a marketing stunt; it’s a reflection of how crypto exchanges are evolving to meet the demands of a new generation of users—one that values engagement, transparency, and a little friendly competition. Whether you’re a seasoned trader or an NBA superfan looking to dip your toes into crypto, this event offers a shot at both glory and tangible rewards. As the trading heats up and the leaderboard shifts, all eyes will be on BTCC—and on who will walk away with the big prize (and maybe a signed jersey, too).
With a month-long window to make their mark, traders and fans alike have a rare opportunity to be part of a unique intersection of sports and finance. The BTCC and Jaren Jackson Jr. Trading Competition is shaping up to be a landmark event—one that could set the tone for future collaborations between the worlds of crypto and professional sports.
