The Atlanta Braves have swung for the fences with a bold new play off the diamond: the launch of BravesVision, a multimedia platform that puts the club firmly in control of its own broadcast destiny. Announced on February 24, 2026, BravesVision is set to become the official local television home for the Braves starting with the 2026 Major League Baseball season. For fans, this marks a seismic shift in how Braves baseball will be delivered, promising more access, fewer blackouts, and a direct line from the ballpark to living rooms across a six-state territory.
This move arrives after the Braves terminated their deal with FanDuel Sports Network—the parent company of Main Street Sports Group—earlier in the year, joining eight other MLB teams in seeking a new path for local broadcasts. With BravesVision, the Braves are not just changing the channel; they’re rewriting the rules of engagement for fans eager to follow every pitch, swing, and story from their beloved team.
BravesVision isn’t just a name—it’s a complete overhaul of how the team’s games will be produced, distributed, and marketed. The Braves now have full oversight of production, sales, marketing, and distribution of their telecasts, a move that Braves President and CEO Derek Schiller called a return to the club’s roots. “This endeavor will bring the most vital link to our fanbase – our television broadcast – back under the control of our organization,” Schiller said in the official announcement. “Generations of Braves fans were raised watching games on a network that shared ownership with the baseball team. With BravesVision, we believe that we can present Braves baseball in new and innovative ways allowing us to expand and elevate our storytelling capabilities across all of our platforms.”
So, what does this mean for Braves fans eager to catch every inning? For starters, BravesVision will produce more than 140 regular season games during the 2026 campaign, plus extensive pregame and postgame coverage. Fans across the Braves’ six-state region will be able to tune in through several options: cable and satellite, streaming, and over-the-air broadcasts. However, it’s important to note that as of now, cable and satellite distribution deals are still in the works, with channel locations and availability to be announced as agreements are finalized. That means fans should stay tuned for updates as Opening Day approaches.
For those who prefer streaming, BravesVision will be available on MLB’s Braves.TV platform. With a subscription, fans can watch all regular season non-national exclusive Braves games without blackouts—a huge relief for those who’ve been frustrated by regional restrictions in the past. There’s also an option to purchase an out-of-market package for access to every MLB team, making Braves.TV a one-stop shop for baseball enthusiasts who want to keep tabs on the entire league. While exact pricing hasn’t been announced, it’s expected to be in line with other single-team MLB.tv packages, hovering around $20 per month.
Over-the-air access remains a key part of the BravesVision rollout. The Braves will continue their partnership with Gray Media, simulcasting a select number of regular season games for free across Atlanta and the Southeast. This partnership is also expanding into spring training, with Gray Media carrying 15 spring training games across 26 markets in the region. That’s up from last season, when Gray simulcast 15 regular season games reaching 15 million households in six states. The full schedule of over-the-air games will be announced before Opening Day, so fans should keep an eye out for details on which games will be available and where to find them.
Nationally televised Braves games aren’t going anywhere, either. The team confirmed that games selected for national broadcast will still appear on MLB’s exclusive partners, including FOX, ESPN, TBS, NBC, Peacock, and Apple TV. So, whether you’re a die-hard Braves fan or just enjoy catching the occasional marquee matchup, there will be no shortage of ways to watch the action unfold.
The launch of BravesVision also comes with some intriguing business implications for the franchise. By owning and operating their own broadcast platform, the Braves stand to gain new revenue and profit opportunities that weren’t previously available under third-party deals. This direct control could mean that earnings from in-market TV rights won’t be subject to the league’s revenue sharing requirements, potentially boosting the club’s financial flexibility in the years ahead. While the full impact remains to be seen, it’s clear that the Braves are betting big on their ability to connect with fans and generate value through their own media channels.
BravesVision isn’t just about television, either. The platform expands the organization’s already robust multimedia offerings, which include Major League Baseball’s largest radio affiliate network, innovative short-form video content, award-winning in-game productions, and more than eight million followers across various social media platforms. The Braves are aiming for a seamless experience that brings fans closer to the team, whether they’re tuning in from home, following along on their phones, or engaging on social media.
Of course, with any major change comes questions. How will the negotiations with cable and satellite providers shake out? Will BravesVision be available on popular streaming bundles like YouTube TV and Hulu with Live TV? What about fans who live just outside the Braves’ regional broadcast area—will they be able to access Braves.TV, or will blackout restrictions still apply? At this stage, the Braves have yet to release all the details, urging fans to stay tuned as more information becomes available.
For now, the excitement is palpable. The Braves are set to open the 2026 MLB season at home against the Kansas City Royals on March 27 at Truist Park, and anticipation is building—not just for the first pitch, but for the debut of BravesVision itself. As the club puts the finishing touches on distribution deals and finalizes its programming slate, fans across the Southeast are gearing up for a new era of Braves baseball, one where the team’s stories are told by the people who know them best.
Whether you’re a lifelong supporter or a newcomer to Braves Country, BravesVision promises to deliver the action, drama, and passion of Atlanta Braves baseball in ways fans have never experienced before. As Opening Day draws near, all eyes are on the screens—and the team—ready to see just how this new chapter unfolds.