In the first weeks of 2026, the world of beauty has undergone a dramatic transformation, with bold colors, innovative ingredients, and a spirit of experimentation taking center stage. After years of minimalism and the so-called "clean girl" aesthetic, this year's trends are anything but understated. According to FASHION Magazine, the new beauty landscape is defined by moody palettes, expressive looks, and a willingness to embrace both high-tech and unconventional skincare ingredients.
One of the most striking shifts is the rise of cool blue tones in makeup. Sydney Stanback, Global Trends and Insights Lead at Pinterest, told FASHION Magazine, "Cool Blue is the shade that refuses to warm up to anyone and it’s showing up everywhere." From icy eyeshadows and frosted blue liners to shimmering finishes that harken back to 1980s maximalism, this chilly hue is making waves across fashion, décor, and now, beauty. Pat McGrath’s baby blue lids at Schiaparelli’s spring show and denim-toned lips at Luar have set the tone, inspiring a wave of glacier-inspired visuals that feel both sleek and futuristic.
But the innovation isn’t limited to color. Skincare is experiencing its own revolution, led by the global popularity of K-Beauty and its penchant for advanced actives. The standout ingredient of 2026? PDRN (polydeoxyribonucleotide), a regenerative compound derived from salmon sperm. As Clare Varga, VP of Content at WGSN, explained to FASHION Magazine, "[It’s gone from a] K-Beauty icon to a global breakout ingredient." PDRN, lauded for its collagen-boosting and skin-repair benefits, has found a place in serums, sheet masks, and eye creams, with celebrities like Charli XCX, Hailey Bieber, and Jennifer Aniston among its high-profile fans. Major retailers such as Shoppers Drug Mart, Sephora, and Holt Renfrew are expanding their offerings to include these once-niche innovations, making regenerative skincare more accessible than ever.
For those uneasy about the origins of PDRN, there’s good news: vegan alternatives are on the rise. These bioengineered versions promise the same regenerative effects without the use of animal products, reflecting a broader demand for cruelty-free beauty solutions. Varga noted, "Vegan PDRN alternatives are also gaining traction," highlighting the industry’s commitment to animal-free innovation.
While PDRN is making headlines, it’s not the only unconventional ingredient capturing attention. Snail mucin, a glycoprotein found in the mucus of snails, has become a TikTok sensation. According to ajc, this slimy, smelly ingredient is celebrated for its antiaging, antiinflammatory, and antimicrobial properties, with preclinical and small studies supporting its potential benefits for skin health. An Atlanta dermatologist interviewed by ajc explained that snail mucin is generally safe for most users, but cautioned, "While snail mucin is generally safe, overuse may cause irritation and users should start with a small test spot before fully incorporating it into their skincare routine." She also recommended paying attention to the distinctive smell and texture of these products, which often contain natural ingredients and added fragrances.
Despite its sticky reputation, snail mucin is now found in serums, masks, and creams on shelves worldwide. However, experts urge skepticism toward claims that it can replace injectable or surgical treatments. As the dermatologist told ajc, "It’s probably not going to be as effective as some of the bigger claims out there, but it can be a gentle, possibly good product for a robust skincare routine." Users are advised to test new products carefully and avoid overuse to prevent irritation or allergic reactions.
The appetite for bold and expressive beauty is also evident in the resurgence of gothic-tinged glamour. The "Dark Romance" trend, as described by FASHION Magazine, brings drama back to makeup in a thoroughly modern way. Think jet-black nails, smudged kohl eyes, dreamy goth hair, and high-shine finishes that feel luxurious rather than costume-like. Stanback observed, "We’re seeing people move away from subtle, minimalist beauty and lean into looks that feel more expressive and identity-driven." For those hesitant to go full goth, a dark red or berry lip—like Jenna Ortega’s recent Emmy look—offers a more approachable entry point.
This expressive spirit was on full display at the 2026 Golden Globes, where lipstick trends broke from tradition. As reported by Harper’s BAZAAR, classic scarlet lips were rare on the red carpet. Instead, many celebrities opted for sheer glosses and neutral, contoured lips. Selena Gomez made a statement with a deep matte burgundy lip, created by makeup artist Hung Vanngo, who said, "We wanted to lean into classic Old Hollywood and translate the film noir aesthetic onto the red carpet—the deep, dark tones you see in those old Hollywood movies—almost black in tone." Rose Byrne, meanwhile, wore a poppy orange-red lip with a blurred outer edge for a modern, stained effect, while Sarah Snook sported a warm, barely-there red lip tint with a glossy finish. Makeup artist Mary Wiles used G.M. Collins Repair Lip Balm to prep Snook’s lips for color and longevity. These looks suggest that while a true red lip will never go out of style, the awards season is ushering in a new era of creative lip color experimentation.
Gen Z and Millennials are particularly drawn to another emerging trend: "Extra Celestial." This look channels intergalactic, futuristic aesthetics with holographic finishes, opalescent textures, and cosmic details. Pinterest searches for "alien-inspired makeup" are climbing, and celebrities like Lady Gaga—whose bleached brows and ethereal skin for her Mayhem album rollout nod to the trend—are helping to cement its popularity. Watercolor-washed lids at runway shows like Collina Strada further highlight the allure of otherworldly beauty.
Alongside these visual trends, the "No-Needle Effect" is gaining momentum as an alternative to injectables and medications. As GLP-1 drugs dominate wellness headlines, beauty consumers are seeking sculpting and toning solutions that promise results without prescriptions or side effects. Varga told FASHION Magazine, "This trend highlights sculpting, toning, and weight-supportive results—no prescription required." Popular products include lymphatic-drainage creams, lifting serums, contouring wraps (think Skims Sculpt Face Wrap), and tightening tools. The TikTok-famous "Morning Shed" trend, which involves taping mouths shut, wearing chin straps, and layering skincare products, exemplifies this approach. Still, experts remind consumers that while some tools can deliver real results, skepticism is warranted for products claiming to replace professional treatments.
The beauty landscape of 2026 is anything but predictable. From glacier blues and gothic drama to snail mucin serums and celestial shimmer, the year’s trends reflect a growing appetite for individuality, innovation, and a willingness to experiment. One thing’s for sure: beauty in 2026 is about taking risks, expressing identity, and finding joy in the unexpected.
