As Munich gears up for the 190th edition of Oktoberfest, FC Bayern München is marking its own historic milestone with a flourish that’s sure to set pulses racing among football fans and fashion aficionados alike. The Bundesliga champions, in collaboration with adidas, have unveiled a brand-new Oktoberfest jersey that celebrates not just the city’s world-famous festival, but also the club’s 125th anniversary—a momentous double occasion for Bavaria’s proudest sporting institution.
This isn’t just any kit drop. With anticipation building all year, the 2025 Oktoberfest jersey stands out as a fusion of heritage and modern style. Inspired by the 125th-anniversary jersey released earlier in the season, the new design features an elegant off-white color offset by striking green embroidered sleeves. The structure of the fabric itself nods to the club’s storied past, echoing the look and feel of the anniversary kit that delighted fans at the start of the year.
But what really sets this release apart is its attention to detail and exclusivity. The jersey sports FC Bayern’s specially designed Oktoberfest crest, a symbol that’s become a staple of the club’s autumnal celebrations since the tradition began in the 2021/22 season. Paired with the adidas Originals Trefoil logo, the kit seamlessly bridges the gap between Bavarian tradition and contemporary streetwear. Whether you’re donning lederhosen or jeans, this jersey is designed to fit right in.
“An elegant off-white colour, green embroidered sleeves and a structure reminiscent of the 125th-anniversary jersey make it the perfect blend of tradition and exclusivity,” the club announced in its official release. And exclusivity is no exaggeration: only 1,900 match kit boxes have been produced, each containing the jersey, shorts, and socks, all neatly presented in a high-quality collector’s box. For die-hard supporters and collectors, it’s a must-have—expect these limited-edition sets to fly off the shelves.
The club’s deep ties to Munich’s culture are woven throughout the kit’s design. From the stands of the historic Grünwalder Stadion, through the Olympic Stadium era, to the modern marvel of the Allianz Arena, the jersey pays homage to the three iconic homes that have shaped Bayern’s legacy. The design isn’t just a nod to the past; it’s a statement of identity, blending sporting excellence with the region’s unmistakable flair.
In addition to the jersey itself, FC Bayern and adidas have rolled out an exclusive Oktoberfest collection that extends the celebration beyond the pitch. Fans can get their hands on traditional Bavarian jackets, hoodies with matching pants, and a T-shirt available in sleek black and grey tones. The hoodie and shirt echo the pattern of the anniversary jersey, stylishly showcasing the record champions’ unbreakable bond with Bavarian tradition. All items are available both online and in the club’s physical stores.
For those planning to see the jersey in action, mark your calendars: Bayern will debut the new Oktoberfest kit in their home game against Werder Bremen on September 26, 2025. It’s the only time the team will wear this special edition in a competitive fixture, making the match at the Allianz Arena a can’t-miss event for supporters and kit enthusiasts alike.
Oktoberfest itself runs from September 20 to October 5 this year, and the timing couldn’t be more perfect. The city will be buzzing with excitement, and Bayern’s latest kit is poised to become a centerpiece of the celebrations. As the world’s largest Volksfest, Oktoberfest draws millions from around the globe to Munich’s Theresienwiese, and the club’s tribute jersey is set to be a visible symbol of local pride throughout the festivities.
The annual release of a special Oktoberfest kit has become something of a tradition for Bayern since 2021, but the 2025 edition carries extra weight. Not only does it commemorate the 190th anniversary of the festival, but it also honors a century and a quarter of footballing excellence. The team’s identity, steeped in both sporting achievement and regional culture, is on full display in this year’s design.
Fans and collectors have been quick to respond. The limited run of 1,900 match kit boxes has sparked a rush to the club’s online and physical stores, with many predicting a sell-out well before the first stein is raised at Oktoberfest. The exclusivity of the release, combined with its elegant design and historical significance, means it’s already being touted as one of the most desirable Bayern kits in recent memory.
The jersey’s versatility is another talking point. Designed to pair effortlessly with traditional Bavarian attire, it also fits right in with modern streetwear trends. For supporters heading from the beer tents to the stadium, or simply looking to showcase their allegiance in style, it’s a kit that bridges generations and cultures.
As for the players, don’t be surprised if the atmosphere at the Allianz Arena on September 26 is even more electric than usual. The one-off appearance of the Oktoberfest jersey in a competitive match against Werder Bremen promises to be a visual spectacle, with fans in the stands likely to don the new kit in solidarity with their heroes on the pitch. The sense of occasion will be palpable, blending the excitement of top-flight football with the unique spirit of Munich’s most famous festival.
“The jersey and the specially developed matching Oktoberfest collection combine sporting identity with Bavarian tradition and modern design,” the club stated. This year’s release, more than ever, encapsulates that philosophy. It’s not just about looking good on the field; it’s about carrying forward a legacy, celebrating community, and honoring the traditions that make FC Bayern and Munich so special.
With the anniversary kit, exclusive collector’s boxes, and a full range of Oktoberfest-themed apparel, FC Bayern and adidas have raised the bar for club merchandise. The blend of tradition, innovation, and exclusivity is sure to keep fans talking long after the final whistle blows on September 26.
As the city prepares to welcome visitors from around the world, and Bayern fans ready themselves for a season full of promise, the new Oktoberfest jersey stands as a proud symbol of unity, heritage, and unyielding passion. Whether you’re a lifelong supporter or a newcomer to the club’s storied history, this is one celebration you won’t want to miss.