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Amazon Surges While Apple Stumbles In Tech Earnings

Big Tech earnings fuel a market rally as Amazon posts exceptional results, Apple faces headwinds, and rising Treasury yields spark fresh debate on inflation and interest rates.

On the final day of July 2026, Wall Street found itself at the crossroads of optimism and caution as investors digested a flurry of Big Tech earnings, rising Treasury yields, and shifting Federal Reserve rhetoric. The stock market, which had been buffeted by volatility throughout the week, managed to snap its weekly losing streak, closing the month on a high note despite some clouds on the horizon.

The Dow Jones Industrial Average ended July 31 up 0.5% at 52,485, while the S&P 500 climbed 0.7% to 7,489. The tech-heavy Nasdaq Composite led the charge, gaining 1.0% to finish at 25,373. These gains followed a rally that helped erase losses from earlier in the week, signaling that investors were, at least for now, willing to look past some of the more sobering headlines about inflation and interest rates.

But it wasn’t all smooth sailing. According to Kiplinger, Treasury yields surged to their highest levels since 2007, with the 2-year yield jumping 4.1 basis points to 4.27%, the 10-year up 4.9 basis points to 4.712%, and the 30-year climbing 4.6 basis points to 5.253%. Higher yields generally mean higher borrowing costs for businesses and consumers, a factor that can weigh on stock valuations and economic growth alike.

This spike in yields came on the heels of hawkish comments from Federal Reserve officials. Cleveland Fed President Beth Hammack, who voted for a quarter-point rate hike at the July meeting, declared, “Now is the time for the central bank to act to bring inflation down.” She added, “The longer that high inflation persists, the more challenging and costly it can be to bring it back down.” Minneapolis Fed President Neel Kashkari echoed that sentiment, stating he’d prefer to raise rates now rather than risk letting inflation become entrenched. As Interactive Brokers’ senior economist José Torres put it, “The fixed-income complex is moving further away from the central bank’s current midpoint… as bond vigilantes protest [Fed] Chair Kevin Warsh’s overly patient posture and dial up inflation expectations.”

Meanwhile, the tech sector was the talk of the town, with Amazon and Apple charting sharply different courses after their latest earnings reports. Amazon shares soared 15.3% on July 31 after the e-commerce and cloud giant reported a second-quarter beat, driven largely by strong revenue growth in its Amazon Web Services (AWS) cloud segment. The company’s capital expenditures for the quarter surged past $50 billion, with much of that spending going toward AI hardware, custom chip development, and satellite internet initiatives. In fact, Amazon lifted its full-year capital expenditures budget to $220 billion from $200 billion, citing higher memory chip costs and a ramp-up in artificial intelligence investments.

Bill Birmingham, managing director at REX Financial, described Amazon’s quarter as “exceptional,” highlighting the company’s progress in custom silicon and AI commercialization. He noted, “The print provides real evidence that AI capex is being monetized.” However, Amazon also offered softer third-quarter revenue guidance, attributing it to Prime Day falling in June this year, which pulled some sales forward.

Apple, in contrast, stumbled after its earnings release. Despite reporting higher-than-expected fiscal third-quarter earnings and revenue, Apple shares fell 7.4% as investors zeroed in on weak current-quarter revenue guidance and rising memory costs. In his final earnings call as Apple CEO, Tim Cook explained, “We paid more per memory in the March quarter than the December quarter. And then as I alluded to last quarter, we expected to pay significantly more in the June quarter than the March quarter, and that is what happened. It was partially offset by the benefit of carry-in inventory.” Cook also warned that memory costs were expected to rise further in the September quarter.

Despite the muted forecast, some analysts remained bullish on Apple. Argus Research’s Jim Kelleher reiterated his Buy rating and $375 price target, arguing, “Apple’s perpetually refreshed roster of highly desirable products provides a unique advantage over industry rivals.” He advised investors to treat the dip as an opportunity to “establish or dollar-average into positions in AAPL.”

Apple’s leadership is set for a major transition, with Tim Cook handing over the reins to John Ternus in September—the same month the company typically unveils its new iPhone lineup. This handoff marks the end of an era for the tech giant and adds another layer of intrigue as investors ponder the company’s next chapter.

Elsewhere in the tech world, Microsoft came off a historic session. According to reporting from The Wall Street Journal, Microsoft’s shares surged 15.5% in a single day after the company beat earnings estimates and reported lighter-than-expected capital expenditures. That move added a staggering $450 billion to Microsoft’s market capitalization—the largest one-day gain for any U.S. company on record, surpassing Nvidia’s $440 billion jump earlier this year.

Tesla, never far from the headlines, was reportedly considering a sale or spin-off of its China operations ahead of a potential merger with SpaceX. The Wall Street Journal noted that Tesla has kept its China business structurally separate from its other divisions to provide flexibility in the event of geopolitical tensions or a U.S.-China conflict. Now, internal discussions are underway to explore a possible separation, especially as speculation about a future SpaceX merger continues to swirl. Both Tesla and SpaceX shares were up more than 1% in premarket trading as the news broke.

Not all tech stories were rosy. Roblox suffered its worst day ever, with shares plunging 26.9% after the video-game platform missed second-quarter bookings and lowered its forecast for the third quarter. Despite the rout, some analysts, like Oppenheimer’s Martin Yang, maintained a positive outlook, citing stable user retention and diversifying content. Of the 34 analysts tracked by S&P Global Market Intelligence, the majority still rate Roblox as a Buy, suggesting that some see long-term value even amid short-term turbulence.

Looking beyond stocks, the broader financial landscape reflected a mix of caution and opportunity. Gold futures slipped 1% to about $4,110 an ounce, while crude oil futures nudged up to $84 a barrel. Bitcoin, the ever-volatile cryptocurrency, was trading around $63,800, down from an overnight high of $65,300. These moves underscored a market grappling with inflation worries, central bank maneuvering, and the relentless pace of technological change.

As July drew to a close, investors seemed determined to focus on the bright spots—stellar earnings from some tech giants, resilient consumer demand, and the prospect of innovation-driven growth. Yet, with interest rates and inflation still looming large, the path ahead remains anything but certain. For now, though, Wall Street’s summer rally has found new life, ending July with a flourish and setting the stage for what promises to be a dramatic second half of 2026.

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