The annual October Amazon Prime Day, now officially labeled "Prime Big Deal Day," is back in 2025, and it’s shaping up to be one of the most anticipated shopping events of the year. Scheduled for October 7-8, the sale is Amazon’s answer to the holiday shopping rush, giving Prime members—and, in some cases, all Amazon shoppers—access to a dizzying array of discounts across tech, fashion, beauty, and home essentials. According to Billboard and Engadget, this year’s event promises deals up to 50% off on some of the most sought-after products, with early deals already rolling out ahead of the official start date.
Prime Day has long been a staple for bargain hunters, but the October edition, often dubbed the "younger brother" to July’s main event, is quickly gaining traction. It’s no secret why: the timing is perfect for early holiday shopping, and the deals are, frankly, hard to beat. As Billboard editors put it, “there are endless amounts of must-have Prime Day tech deals worth exploring,” with discounts on everything from Apple and Samsung gadgets to Levi’s jeans and Dyson vacuums.
So, what’s on offer this year? Let’s break it down, category by category, and see why experts and shoppers alike are buzzing about the 2025 Prime Big Deal Day.
Tech Deals: Gadgets Galore at Unbeatable Prices
If you’re looking to upgrade your tech arsenal, this October’s Prime Day is the time to act. Apple fans can rejoice as the AirPods Pro 2 Wireless Earbuds are finally under $200, while the entry-level Apple AirPods 4 (no ANC) are available for just $90—a 30% discount, as highlighted by Engadget. The Apple AirTag four-pack is down to $65 (34% off), making it easier than ever to keep track of your belongings. For those who need more computing power, the Apple MacBook Air (13-inch, M4) is available for $799, representing a 20% savings. Shoppers can also snag the Apple iPad Pro 11-inch (M4) and the iPad Air (11-inch, M3) at significant discounts, offering the latest chips and improved displays for less.
Samsung’s 65-inch QLED 4K LS03D Frame TV is almost 50% off, transforming any living room into an art gallery. For those on a budget, the Amazon Fire TV 50-inch 4-Series 4K UHD smart TV is under $400, while the Amazon Fire TV Stick 4K Max is just $40 (33% off), supporting 4K HDR content and Dolby Vision. The Roku Streaming Stick Plus 2025 is also a steal at $24 (40% off), giving access to a wide range of streaming services.
Other tech highlights include the Marshall Middleton Portable Bluetooth Speaker, Beats Solo 4 Cloud Pink headphones, and JBL Go 4 portable speaker—all discounted and ready to fill your home or outdoor adventures with sound. Storage and power solutions are also on the table: the Samsung EVO Select microSD card (128GB) is $13 (24% off), Anker 622 5K magnetic foldable power bank is $34 (29% off), and Anker MagGo 10K power bank (Qi2, 15W) is $63 (22% off), all perfect for those who need extra juice for their devices on the go.
Home Upgrades: Smart Devices and Cleaning Power
For those aiming to give their home an HGTV-worthy makeover, Prime Day’s home deals are a treasure trove. The Amazon Echo Spot, a sleek smart alarm clock with Alexa, is discounted, as is the Ring Spotlight Cam Plus (bundle of two), which features motion-activated LED spotlights and a built-in security siren. The Amazon Smart Plug is down to $13, making it easy to automate lamps or holiday lights with Alexa voice commands.
Cleaning gadgets are a major highlight. The Dyson V8 Plus Cordless Vacuum (Silver/Nickel) offers powerful suction at a reduced price, while the Dyson V15 Detect Plus, available for $570 (33% off), is praised by Engadget as “our top pick for the best cordless vacuum on the market right now.” For robot vacuum enthusiasts, the Shark AI robot vacuum with self-empty base is $230 (58% off), the iRobot Roomba 104 Vac is $150 (40% off), and the Shark Robot Vacuum and Mop Combo is $300 (57% off), all boasting features like strong suction, home mapping, and self-emptying bases. The Levoit Core 200S smart air purifier is $70 (with a $20 discount), and the Levoit LVAC-300 cordless vacuum is $250 ($100 off), ensuring clean air and spotless floors.
Kitchen upgrades are also in the mix, with the Ninja Foodi 6-in-1 FlexBasket Air Fryer making cooking more convenient, and the Amazon Smart Thermostat helping users control home temperatures via Alexa. Samsonite Freeform 28-inch large luggage is on sale, perfect for upcoming holiday travel.
Beauty and Fashion: Style and Self-Care Without Breaking the Bank
Prime Day isn’t just about gadgets. Beauty deals abound, including the medicube Collagen Jelly Cream, Crest 3D Whitestrips, Wavytalk Hair Dryer in Cyber Rose Pink, Medicube Deep Vita C Facial Pads, and the cult-favorite Clinique Almost Lipstick Tinted Lip Balm in Black Honey. These products offer a chance to elevate your skincare and beauty routines for less.
Fashionistas can stock up on essentials with Levi’s Men’s 501 Original Fit Jeans at 50% off, Hanes Men’s Beefyt T-shirt multipacks, Crocs Classic Clogs, Calvin Klein Men’s Cotton Classics boxer briefs, and PUMA Easy Rider Sneakers—all deeply discounted. As Billboard notes, "there’s never a bad time to add to your wardrobe, especially when products are over 40% off."
Fun and Family: Toys and Entertainment
Prime Day is also a great opportunity to get ahead on holiday gifts. The Lego Star Wars Advent Calendar 2025 is available for $31 (30% off), and the Nintendo Switch 2, though not discounted, is now available for purchase directly—no invitation required. This is a notable change from earlier in the year when hopeful buyers had to sign up for a chance to buy the new console.
For book lovers and note-takers, the Amazon Kindle Scribe is $300 (25% off), offering a versatile E Ink tablet that handles both e-reading and note-taking with ease. For those looking to experiment with augmented reality, the XReal One Pro AR glasses are $649 (16% off).
Prime Day: Who Gets the Deals?
While most discounts are reserved for Amazon Prime subscribers, who pay a $139 annual fee, there are always a few deals open to everyone. Early deals have already been popping up, allowing shoppers to snag bargains before the official event. As Engadget points out, “there are always early deals in the days and weeks leading up to Prime Day, and this year is no different.”
With so many deals across so many categories, it’s easy to see why Prime Day has become a fixture in the shopping calendar. Whether you’re looking to upgrade your tech, refresh your wardrobe, improve your home, or get a jump on holiday gifts, the October 2025 Prime Big Deal Day has something for everyone. But, as always, the best deals won’t last long—so shoppers are advised to act fast and check back often as new bargains continue to roll in.
