Amazon’s October Prime Day 2025, officially branded as Prime Big Deal Days, has arrived and is already making waves among shoppers and industry watchers alike. Running from October 7 at 12:01 a.m. PT through October 8 at 11:59 p.m. PT, this 48-hour sitewide event is shaping up to be a formidable rival—if not an outright challenger—to the traditional Black Friday and Cyber Monday shopping sprees. According to The Hollywood Reporter, the fall Prime Day is not just a rerun of its July predecessor; in many ways, it surpasses even the most anticipated holiday sales, especially in select product categories.
So, what makes this year’s fall Prime Day so special? For one, the discounts are deep and strategically targeted. After years of scrutinizing these mega-sales, The Hollywood Reporter’s editors have identified the “Big Five” categories where October Prime Day deals are noticeably steeper than those typically found on Black Friday: Beauty, Amazon devices, Luggage, Household essentials, and Seasonal savings (think outdoor furniture and holiday prep). This isn’t just hype—savvy shoppers are already noticing the difference in their carts and their wallets.
Let’s start with Beauty, arguably the crown jewel of this year’s event. Vogue reports that Prime Day beauty deals have reached new heights, with discounts up to 50% off on skincare staples such as hydrating moisturizers, editor-favorite eye creams, and cult K-beauty oil cleansers. The deals don’t stop there: makeup essentials like volumizing mascaras, lightweight skin tints, and budge-proof lipsticks are marked down by as much as 60%. This is not the norm for Black Friday, which typically focuses on electronics and clothing. As The Hollywood Reporter points out, “beauty rarely sees a discount as big as what Prime Day is offering.”
For those looking to elevate their hair-care routines, Prime Day is serving up discounts of up to 25% on styling tools and treatments, including the much-coveted Dyson hair stylers, which have a reputation for selling out quickly. If you’re hoping to score one, experts suggest acting now rather than waiting for the unpredictable Black Friday rush. The event also features up to 35% off high-tech beauty devices—from hair removal gadgets to radio frequency tools and LED face masks—making it easier than ever to replicate a spa experience at home.
But the beauty bonanza is just one piece of the puzzle. Amazon devices are another headline attraction, with discounts reaching up to 60%. This includes a wide array of products: Kindles, Echo and Alexa devices, Fire tablets, Fire TV, Ring and Blink security systems, and Eero Wi-Fi mesh routers. For example, the Amazon Echo Pop is currently 38% off, and the Fire HD 10 Tablet is half price. As The Hollywood Reporter notes, “there is no better time than Prime Day to save on Amazon devices.” These deals are exclusive to Prime members, so anyone hoping to cash in will need to sign up for a membership—though a 30-day free trial is available for newcomers.
Luggage deals are another highlight, with savings of up to 50% on brands like Samsonite. With the holiday travel season looming, now is a smart time to upgrade your travel gear at a fraction of the usual cost. And while new suitcases might not be the most thrilling purchase, they’re certainly practical—your future self will thank you when you’re breezing through the airport with sturdy, stylish luggage in tow.
The event is also a golden opportunity to stock up on household essentials. Everyday items—cleaning supplies, oral care products, trash bags, batteries, pet supplies, and personal care basics—are at “all-time low prices,” according to The Hollywood Reporter. These aren’t the flashy items that make headlines, but they’re the backbone of any well-run home. Shoppers who plan ahead can save big and avoid the headache (and higher prices) of last-minute runs to the store during the busy holiday season.
Seasonal savings round out the Big Five, with discounts on outdoor furniture, patio gear, lawn and garden supplies, and festive decorations. As summer gives way to fall, it’s an ideal moment to refresh your outdoor spaces or prep for the holidays without breaking the bank. “It’s a win-win: get the deal and don’t stress about (or pay for) last-minute shipping,” The Hollywood Reporter advises.
But what about wellness and fragrance—two categories that have exploded in popularity in recent years? Vogue highlights that October Prime Day is offering up to 40% off on wellness products, including fitness gadgets, supplements, air purifiers, and humidifiers. For those looking to improve their health or simply create a calming home environment, there’s plenty to choose from. Fragrance lovers aren’t left out either: perfumes from luxury brands and cult favorites are discounted up to 30%, making it the perfect time to experiment with a new signature scent or stock up for gifting season.
Access to these deals is, of course, exclusive to Amazon Prime members. Membership costs $14.99 per month or $139 per year, but there are special offers for students and young adults. Students can try Prime free for six months, after which the rate drops to $7.49 per month or $69 per year. The Prime Young Adults program offers the same benefits at a reduced rate for those aged 18 to 24, including five percent cash back on select categories.
Speedy shipping is another perk that shouldn’t be overlooked. As Vogue notes, “if you’re an Amazon Prime member, you can take advantage of lightning-fast Prime shipping and have the item at your door within days.” This is especially handy for those who need a quick fix—like a hydrating serum for parched skin or a hair tool for a last-minute event.
With so many categories and deals to navigate, it’s easy to feel overwhelmed. That’s why both Vogue and The Hollywood Reporter have published curated guides, spotlighting the top picks in each category and helping shoppers zero in on the best bargains. Whether you’re a beauty enthusiast, a tech aficionado, a travel planner, or just someone looking to save on household basics, there’s something for everyone in this year’s Prime Big Deal Days.
In a retail landscape where timing is everything, Amazon’s October Prime Day 2025 stands out as a can’t-miss event that’s redefining how—and when—consumers score the year’s best deals.
