Amazon’s highly anticipated Prime Big Deal Days are set to return on October 7 and 8, 2025, promising Prime members a whirlwind of savings across nearly every product category imaginable. With millions of deals on the horizon, shoppers are already gearing up—and in some cases, jumping on early discounts before the official event even begins. For many, this event marks the unofficial kickoff to the holiday shopping season, and Amazon is pulling out all the stops to entice both new and loyal customers.
According to ABC News, Prime Big Deal Days is a limited-time shopping extravaganza created exclusively for Amazon Prime members. The two-day event is designed to give shoppers access to some of the best prices before the holiday rush reaches its peak. The timing isn’t accidental—by positioning the event in early October, Amazon aims to help customers beat the usual holiday shopping stress, all while offering significant savings on top brands. Notable names with confirmed discounts this year include Beats, LEGO, Milk Makeup, KitchenAid, Samsonite, and Levi’s.
But what exactly can shoppers expect? As reported by Mashable, Amazon’s October Prime Day event will serve up millions of deals across categories, from home goods and fashion to beauty, tech devices, and more. The event is also expected to feature curated categories like Top Fashion Deals and Top Creator Picks, making it easier for shoppers to find standout bargains. For those eager to get a head start, early deals are already live, offering a taste of what’s to come.
Among the most eye-catching early discounts are up to 45% off Bose headphones and speakers, up to 40% off select LG and Hisense TVs and monitors, and up to 50% off on Amazon devices such as Kindle e-readers and Echo devices. Tech enthusiasts can also snag up to 65% off chargers and power banks from Anker, and up to 50% off vacuums from Shark and Eufy. The deals don’t stop at gadgets; Prime members can take advantage of one free grocery item on a same-day order at eligible locations and $10 off Grubhub+ orders over $20 during the event.
Apple products, always a hot commodity during shopping events, are front and center this year. The second-generation AirPods Pro, praised by Mashable’s Senior Shopping Reporter Haley Henschel for their top-tier sound quality and excellent noise cancellation, are $50 cheaper than usual. MacBooks, iPads, and Apple Watches are also seeing significant markdowns, with savings ranging from $10 to several hundred dollars depending on the model. For instance, the Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) is on sale for $1,079.88, down from $1,199, while the Apple Watch Series 10 (GPS + cellular, 42mm) is available for $329, a $170 savings from its regular price.
Prime Big Deal Days aren’t just about Apple. Microsoft’s Surface Laptop 7, a favorite among Windows users, is marked down to $999.99—a 29% discount from its $1,399.99 MSRP. As Henschel notes, “It’s beautiful, it’s about as fast as an M4 MacBook Air, and it lasts for nearly 23 hours on a single charge.” For those looking for a television upgrade, the Insignia QF Series QLED 65-inch TV is being offered at $299.99, a price that undercuts even the summer Prime Day deal. Reviewers have lauded its picture quality and color vibrancy, making it a compelling option for budget-conscious shoppers.
Amazon’s own devices are, unsurprisingly, a major focus. Echo Buds with Active Noise Cancellation are available for just $34.99 after a 71% discount, beating their previous Prime Day price from July by $10. “You could get five pairs of Echo Buds for less than the $199.99 sale price of the AirPods Pro 2,” writes Mashable’s Leah Stodart. Other Amazon gadgets, including Fire tablets, Fire TV Sticks, and Echo smart speakers, are also seeing steep price cuts—some as much as 50% off. For readers, Amazon is offering three months of Kindle Unlimited for free, a $35.97 value, even to those who have already used a free trial in the past. This promotion allows access to a vast library of e-books without the pressure of due dates.
Robot vacuums are another highlight. The iRobot Roomba Plus 405, which combines vacuuming and mopping capabilities, is marked down to $399.99, a $265.01 savings off its list price. Samantha Mangino, Mashable’s Shopping Reporter, calls it “one of the best deals you can get ahead of the event,” emphasizing its hands-free operation and strong cleaning performance. Other cleaning gadgets, like the Shark FlexStyle Air Styling & Drying System, are also available at significant discounts, with prices starting at $279.99 (down from $399.99).
Of course, all these deals are only accessible to Prime members. As ABC News points out, Amazon Prime membership costs $14.99 per month or $139 annually, with discounted options available for eligible members. Membership comes with a slew of benefits beyond exclusive deals, including free delivery on over 300 million items and access to services like Prime Video and Prime Music.
For those who haven’t yet joined Prime, Amazon is making the prospect more tempting than ever. The company is offering early deals to new members, and with the holiday season approaching, many shoppers may find that the cost of membership quickly pays for itself in savings and convenience.
Shoppers are being encouraged to plan ahead. With the promise of millions of deals, it’s easy to get overwhelmed. Both ABC News and Mashable recommend mapping out gift lists and household needs before the sale begins. This strategic approach can help buyers avoid impulse purchases and focus on items that truly offer the best value.
It’s also worth noting that some prices are dynamic and may change from the date of publication, so acting quickly is advised. As with previous sales, certain deals are expected to hit all-time low prices, marked with a 🔥 symbol on Mashable’s roundup. Whether you’re in the market for a new laptop, headphones, kitchen appliances, or just looking to restock on everyday essentials, Prime Big Deal Days promises something for everyone.
For Amazon, these events are more than just a sales bonanza—they’re a way to reinforce the value of Prime membership, boost customer loyalty, and solidify the company’s dominance in the online retail space. For shoppers, it’s a rare opportunity to snag big-ticket items and holiday gifts at prices that may not be seen again until next year.
With early deals already rolling out and the main event just days away, the countdown to Prime Big Deal Days is officially on. For many, the real challenge will be deciding what not to buy.
