Amazon Canada Slashes Prices On Fire TV Sticks

For Canadians eyeing an upgrade to their home entertainment setups, February 2026 has brought a bonanza of tech deals, with Amazon Canada leading the charge. The online retail giant has rolled out sweeping discounts across its own-brand smart devices, including the highly sought-after Fire TV Stick 4K Select, which has become a favorite among shoppers looking for an affordable way to transform their regular televisions into full-fledged smart TVs.

According to Yahoo Canada, the Fire TV Stick 4K Select is now available at a staggering 42% discount, making it a tempting proposition for anyone hoping to stream their favorite shows in crisp 4K Ultra HD without breaking the bank. The timing couldn’t be better—just as Canadians settle in for the heart of winter and the Super Bowl looms on the horizon, Amazon’s sale has made it easier than ever to upgrade the living room experience.

But what exactly does the Fire TV Stick 4K Select bring to the table? As Yahoo Canada details, this compact streaming stick is designed to turn any television into a smart TV, offering 4K Ultra HD and HDR10+ streaming for a vivid, lifelike picture. With just a simple plug-in and Wi-Fi connection, users gain access to a world of content: Netflix, Prime Video, Disney+, YouTube, and thousands of other streaming apps are all just a few clicks—or a voice command—away. In fact, the device unlocks more than 200,000 free ad-supported episodes, so there’s never a shortage of things to watch.

Alexa, Amazon’s voice assistant, is built right into the Fire TV Stick 4K Select. That means users can search for shows, launch apps, or even control compatible smart home devices using only their voice. For those already invested in the Alexa ecosystem, the convenience is hard to beat. And for gamers, there’s another surprise: the device supports Xbox Cloud Gaming, allowing subscribers with a compatible controller to stream games directly to their TV—no console required. It’s a feature that adds a whole new dimension to what a streaming stick can do, especially for families or casual gamers looking to dabble without investing in extra hardware.

According to TechRadar, the Fire TV Stick 4K Select was available for just $19.99 on February 2, 2026, when shoppers used the code 4KSELECT20 at checkout. That’s a price point that’s hard to ignore, especially given the device’s versatility and performance. The sale is part of a broader Amazon event, which sees discounts of up to 50% on a range of devices, from Fire TV Sticks and Ring Doorbells to Blink Cameras and Echo displays. The deals are limited-time offers, the kind usually reserved for major holiday sales, making this February promotion a rare opportunity for savvy shoppers.

Other standout deals highlighted by TechRadar include the 2026 Echo Dot Max for $79.99, the feature-rich Echo Show 11 smart display at $179.99, and the Blink Mini 2K+ security camera at just $44.99 after a hefty 50% markdown. For those looking to beef up home security, the Ring Battery Doorbell is available for $59.99, while the 55-inch 4-Series 4K Fire TV—a centerpiece for any living room—can be had for $279.99, just in time for the big game. These discounts, the publication notes, are not often seen outside of Black Friday or Prime Day, underscoring the significance of this sales event.

But let’s return to the Fire TV Stick 4K Select, the device that’s been flying off the virtual shelves. Hundreds of Yahoo Canada readers have already purchased the streaming stick, and the device has racked up more than 700 ratings on Amazon’s site. The consensus? It’s a “solid, no-drama streamer,” as one reviewer put it. Another shopper praised its everyday performance, noting, “Performance is good for everyday use. The menus are responsive, apps load quickly, and Alexa voice search is actually handy for finding shows without endless scrolling.” They added, “It also plays nicely with smart home stuff if you’re already in the Alexa ecosystem.”

Of course, no product is without its drawbacks. Some users have pointed out that the Fire TV Stick 4K Select does not allow third-party app downloads, which may be a consideration for those who rely on niche streaming services or custom applications. As one reviewer mentioned, “I ended up purchasing the Amazon Fire TV Stick 4K Plus, which was much better, faster and clearer.” These comments highlight that while the 4K Select is a great entry-level device, power users may want to look at Amazon’s higher-end offerings for an even smoother experience.

Still, for the price—especially during this sale—it’s hard to argue with the value proposition. The Fire TV Stick 4K Select streamlines the process of accessing content, supports a wide range of apps, and integrates seamlessly with other Amazon smart home products. For families, students, or anyone looking to get more out of their existing TV without spending a fortune, it’s an attractive option.

Amazon’s device sale extends beyond just entertainment, too. As TechRadar reports, the retailer has slashed prices across its entire lineup of smart home gadgets, making it easier for consumers to build out a connected home. From video doorbells that boost security to smart displays that serve as kitchen hubs, the breadth of discounted products means there’s something for everyone. And with deals starting as low as $17.99, even those on a tight budget can find a way to dip their toes into the smart home world.

It’s worth noting that these deals are strictly limited-time offers. According to TechRadar, discounts of this magnitude are rarely seen outside major holiday shopping events. That sense of urgency has likely contributed to the surge in purchases, as shoppers rush to snag bargains before prices return to normal. The sale’s timing—just ahead of the Super Bowl and in the midst of winter—adds another layer of appeal, as Canadians look for ways to make staying in more enjoyable.

For those still on the fence, the reviews and expert endorsements offer reassurance. As one Yahoo Canada editor attested after months of use, the Fire TV Stick 4K Select is “editor-approved.” The device’s simplicity, versatility, and integration with Alexa make it a standout in a crowded market, especially when paired with such a significant discount.

With Amazon’s February sale in full swing, shoppers have a rare chance to score top-rated tech at prices that are usually reserved for the biggest shopping days of the year. Whether you’re looking to upgrade your TV, secure your home, or simply make life a little more convenient, the deals on offer are hard to ignore. But as always, the clock is ticking—once the sale ends, so do the savings, and those who hesitate might just miss out on one of the best tech bargains of 2026.