Aldi Launches Yearlong £100 Voucher Giveaway For Parents

For many families across the UK, the arrival of a new baby is a moment of pure happiness. Yet, as seasoned parents will tell you, it’s also a time when household budgets can be stretched to the limit. Recognizing this, Aldi, the country’s fourth largest supermarket, has announced the return of its Mamia New Parent Fund for a second year—offering a lifeline to new mums and dads grappling with the rising costs of baby essentials.

On January 23, 2026, Aldi officially launched the 2026 edition of its Mamia New Parent Fund, as highlighted by Retail Times, Grocery Gazette, and The Sun. The initiative will see one lucky family selected each week to receive a £100 digital voucher, redeemable at any Aldi store nationwide. Over the course of the year, a total of 52 families will benefit, with £5,200 in vouchers up for grabs.

This isn’t Aldi’s first foray into helping new parents. The fund’s first year in 2025 saw thousands of applications pour in, confirming the immense demand for such support. According to The Grocer, Aldi decided to bring the scheme back following “strong engagement from shoppers in 2025.” Julie Ashfield, Chief Commercial Officer at Aldi UK, explained, “We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts. The response to last year’s Fund showed us just how much parents value this support, with thousands applying. That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials.”

The mechanics of the scheme are refreshingly simple. New parents who wish to enter the prize draw must email [email protected] with their full name, country of residence, email address, and a photo of a receipt showing a purchase from Aldi’s Mamia range. The receipt must be dated within the seven days prior to entry, and entries are accepted from January 23, 2026, through January 23, 2027. Each week, independent judges select a winner at random from the valid entries received in the previous seven days, as reported by Birmingham Live and Liverpool Echo. The £100 prize is delivered as a digital voucher, which can be spent on any products in Aldi stores, with the exception of Stage 1 First Infant Milk.

But why is this initiative so significant? Aldi’s own research, cited by Grocery Gazette and The Sun, found that nearly a fifth (17%) of new parents say recurring nappy purchases are among the biggest, unexpected costs of raising a child. Baby essentials—nappies, wipes, baby food, and toiletries—can quickly add up, placing a heavy burden on family finances. Aldi’s Mamia range aims to ease this pressure by offering award-winning quality at a fraction of the price of branded alternatives.

The potential savings are not insignificant. According to data released by Aldi, parents who opt for Mamia nappies could save up to £380 in their baby’s first year compared to leading branded equivalents. That’s a substantial sum—especially when every penny counts. As Liverpool Echo reported, Aldi’s Mamia products are rigorously tested to meet the same high standards as their pricier counterparts, but come with a much lower price tag.

Julie Ashfield underscored Aldi’s commitment to supporting families: “The return of the fund reinforces the UK’s fourth largest supermarket’s ongoing commitment to helping families make their money go further through the Mamia range, which offers award-winning quality at unbeatable prices.” Aldi’s efforts have not gone unnoticed. The retailer was recently named Supermarket of the Year by Mother&Baby, and as of early 2026, has held the title of Cheapest Supermarket of the Year for five consecutive years, according to Liverpool Echo.

For families feeling the pinch from rising household bills, every bit of support helps. The weekly £100 voucher can be used on a wide range of products—from nappies and wipes to baby food and toiletries—allowing parents to focus on what matters most: their children. As The Sun put it, the Mamia New Parent Fund is “handing out supermarket vouchers to new parents every single week next year to help mums and dads hit by the soaring cost of baby essentials.”

Applying for the scheme is straightforward, but there are a few important details to remember. Entries must include a receipt for a Mamia purchase dated within the seven days before entry, and each family can only win once. The digital vouchers are sent directly to the winner’s email address, making the process seamless and accessible. Full terms and conditions are available on Aldi’s website, and entrants are encouraged to review the Aldi Customer Privacy Policy to understand how their personal information will be used.

What’s behind Aldi’s ongoing commitment to affordability? As the cost-of-living crisis continues to impact families across the UK, supermarkets are under pressure to deliver value without compromising on quality. Aldi’s Mamia range is a cornerstone of this strategy, providing parents with trusted, affordable options for their children’s needs. The scheme’s return is a testament to the supermarket’s understanding of the challenges families face—and its willingness to step in with practical support.

It’s not just about nappies and wipes. The Mamia range encompasses a variety of baby essentials, all of which are held to rigorous standards. Whether it’s baby food, toiletries, or other daily necessities, parents can shop with confidence, knowing they’re getting both quality and value. As Retail Times noted, the Mamia New Parent Fund is just one part of Aldi’s broader mission to help families stretch their budgets further.

In an era when every bit of savings matters, Aldi’s initiative stands out as a beacon of support for new parents. With the Mamia New Parent Fund, the supermarket is not only offering financial relief but also reaffirming its role as a trusted partner for families navigating the joys and challenges of parenthood. For those welcoming a new baby in 2026, Aldi’s weekly voucher draw might just make those sleepless nights a little less stressful.