The Miami night air crackled with anticipation as Adam22 and Jason Luv finally stepped into the boxing ring on January 23, 2026, bringing an internet-fueled rivalry to a head in front of a raucous crowd and thousands streaming live. Hosted by Adin Ross’ Brand Risk Promotions, the event was the culmination of three years of public drama, viral trolling, and more than a few eyebrow-raising moments involving Adam22’s wife, Lena The Plug.
It’s hard to imagine a boxing match with a more bizarre backstory. The feud began in 2023, just weeks after Adam22—known off-camera as Adam Grandmaison—and Lena Nersesian (a.k.a. Lena The Plug) tied the knot. Jason Luv, an adult film star, became the first man besides Adam22 to film an explicit scene with Lena, sparking a firestorm of online chatter and memes. According to Adam22, the trio’s collaboration generated so much money that it created “generational wealth.” But the financial windfall did little to ease Adam’s simmering jealousy or the relentless internet speculation that followed.
Fast forward to 2026, and the beef had escalated beyond social media sniping and awkward podcast moments. The only logical next step? Settle things in the ring, with Brand Risk Promotions providing the stage and Adin Ross orchestrating the spectacle. The fight was initially slated for 7pm Eastern but, in true influencer fashion, the start time was pushed back to 8pm, leaving fans buzzing in anticipation.
The main event wasn’t the only draw. The undercard was stacked with a wild mix of influencers, professional fighters, and viral personalities. Rapper YK Osiris squared off against streamer Scam Likely in a much-hyped rematch, while Gabriel Silva—son of MMA legend Anderson Silva—took on AP The Fighter in a pro bout that ended in controversy. AP The Fighter, who missed weight by several pounds, lost to Silva by split decision after a disputed knockdown call. “Very close fight as we head to the scorecards,” one commentator noted, reflecting the tension in the arena.
Other highlights included Ethan Stern dismantling General Zach over three rounds for a unanimous decision, Zafer Aljajea outpointing Caleb Montaniel, and Antonio Williams living up to his nickname “Bang” with a devastating second-round knockout of Edgar Garcia de Leon. OJ Rose added to the night’s chaos by stopping Andy Savage in the third round, just moments after being dismissed as “pillow hands” by Rampage Jackson on commentary. Not every scheduled fight made it to the bell, though—Aaron The Plumber vs KMAC was scrapped due to an injury.
But let’s be honest: everyone’s eyes were glued to the Adam22 vs Jason Luv showdown, a bout that was as much about pride and reputation as it was about boxing. The pre-fight press conferences were a spectacle in themselves. Lena The Plug played the provocateur, quipping, “Jason is a very large man, large in many ways, but they’re pretty comparable in size when you put them right next to each other.” Adam22, visibly irked, shot back that he actually outweighed Luv by about ten pounds. “I actually weigh more than him,” Adam insisted, while Luv claimed he’d slimmed down during training.
Jason Luv wasn’t shy about stoking the flames. In the lead-up to the fight, he promoted the bout by wearing a tank top emblazoned with a screenshot from his infamous scene with Lena. Adam22, never one to back down from a public spat, fired off on social media: “You’ve gone too far! KO incoming !!!!” Lena, meanwhile, continued to needle her husband with tongue-in-cheek posts, at one point teasing, “You got this babyyy let’s go,” and even joking about deciding who she’d “sleep with on fight night.” Adam’s Instagram declaration—"Nobody will ever be able to call me a cuck again after this!”—summed up the stakes for him, at least in the eyes of the internet.
The tension between Adam22 and Jason Luv wasn’t just for show. Their rivalry had played out across podcasts, interviews, and viral clips. In a 2023 interview, Luv was asked if he believed he “outperformed” Adam22 in the bedroom. His reply—“Well, obviously, yes”—only added fuel to the fire. Adam22, for his part, officially “blacklisted” Luv from collaborating with Lena again, but that didn’t stop a sequel scene from being filmed in 2025. The drama, both real and manufactured, had fans and haters alike glued to every update.
Brand Risk Promotions, led by Adin Ross, capitalized on the circus-like atmosphere. The event was broadcast free on Ross’ Kick channel, drawing in viewers from across the globe. Adin himself kept things lively, often breaking the fourth wall to yell at his production team or relay messages from the chat. The commentary team, featuring the likes of Rampage Jackson and the irrepressible Charleston White, kept the banter flowing and the energy high.
As the main event approached, the arena buzzed with speculation. Would Adam22 finally get his revenge and put the rumors to rest? Or would Jason Luv cement his status as the ultimate internet troll? The answer, at least for now, was left hanging as the fighters touched gloves and the bell rang. The outcome was still up in the air as the action unfolded, with fans debating every punch and taunt in real time.
Regardless of who ultimately leaves the ring with their hand raised, one thing is clear: the Adam22 vs Jason Luv saga has redefined what it means to settle a score in the age of internet celebrity. With Adin Ross already promising the next Brand Risk event will be free for Miami fans, the influencer boxing phenomenon shows no signs of slowing down. For better or worse, the worlds of adult entertainment, social media, and combat sports have never been more intertwined.
As the Miami crowd roared and the internet kept score, Adam22, Jason Luv, and Lena The Plug proved that sometimes, the real fight is for the last word—and the biggest headline.